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Author name: Gagandeep Singh

Gagandeep Singh is a skillful Digital Marketing Expert with 16 years of experience. Beginning as an SEO expert in 2006, he soon embraced the full scope of digital marketing. Having collaborated with businesses of all sizes, Gagandeep adapts strategies according to industry and size, making him a sought-after professional. He specializes in generating qualified leads for e-commerce businesses, enhancing their digital presence and customer base. Gagandeep's skills go beyond SEO, covering content strategy, social media marketing, and data analytics. Committed to continuous learning, he stays updated with industry trends and technology advancements.

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The Power of Meta Ads in Quality Insurance Lead Generation: Banisoft’s Winning Formula

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Table Of Content Generating leads is essential in the insurance and mortgage industry, as it opens doors to expanding your clientele, boosting sales, and, ultimately, increasing revenue. We all recognize this truth! But, have you ever paused to think whether your main focus is just generating more leads or actually turning those leads into customers? …

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19 Simple Ways to Exponentially Grow the Website Traffic in 2023

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“Today, it’s not about “get the traffic” – it’s about getting the targeted and relevant traffic.” ~Adam Audette Having 1,000,000 visitors to your website sounds impressive, but is it going to help you in achieving your targeted goal? A website with higher ranks attracts more visitors, but it’s crucial to ensure increased traffic leads to …

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How Facebook Ads Can Boost Your Ecommerce Business

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Advertising on Facebook remains a viable option despite the emergence of new social media platforms like TikTok and other social media platforms. Knowing how to advertise effectively on Facebook continues to be an essential skill for most marketers. Presently, Facebook ads have the potential to reach a staggering 2.17 billion people, approximately 30% of the global …

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A Beginner’s SEO Guide For Successful Content Marketing

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You would have definitely heard “Content is the king of SEO” – a phrase that has created a buzz among the internet marketers. While there have been great debates over the efficacy of content marketing for SEO, the crux is that these two disciplines should very well work together to deliver successful results. Just think …

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What is White Hat or Ethical SEO and Its Benefits

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What Is White Hat SEO? White Hat SEO refers to Search Engine’s optimization strategies that are in accordance with the terms and conditions of the major search engines, like Google and Bing.  It is also known as Ethical SEO, which is, using only those techniques and strategies that search engines consider to be acceptable. No doubt, Google algorithm incorporates …

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How to Create a Google Ads Campaign That Benefits Your Business

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Pay-per-Click or PPC is quite easy to understand. A firm looking to promote its products or services chooses a platform where it would like to have its ads published. Every time the ad is clicked, the firm pays the platform hosting the ad a specific fee. PPC offers businesses an effective way to drive visitors …

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Discover the 5 Benefits of Using Facebook Lead Ads

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Table of Contents Every ingenious entrepreneur understands the powerful impact that a steady flow of incoming leads has on the growth and success of their business.  However, to truly elevate your sales and expand your venture, it’s crucial to transform those leads into loyal paying customers. One powerful approach to ease the process of conversion? …

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