Gagandeep Singh author at Banisoft

Complete SEO Checklist to Rank Higher in 2023

SEO Checklist to Rank Higher in 2023 featured image

Who wouldn’t want their business to appear at the top of search results on Google and Bing?

But sitting and planning about the proper SEO approach every day is a waste of time unless you work on the right approach.

Without a well-planned strategy, a checklist of to-do’s, and missing website loopholes, it would be difficult to even think about ranking your website.

Below are the best-implemented principles the Banisoft SEO team follows to discover the missing loopholes and help fine-tune the SEO strategy.

Start with the SEO Checklist
Keyword Research Checklist
On-Page SEO Checklist
Content Checklist
Technical SEO Checklist
Link Building Checklist

1. Start with This Basic SEO Checklist

a. Add Google Search Console and Bing Webmaster Tools on your website

It’s free and one of the most useful tools from Google, which helps you to monitor, analyze, and find problems within the website.

It is stuffed with quite a good number of beneficial attributes:

- This tool tracks your site’s performance within Google, e.g., how Googlebot is crawling your website, how many pages your website has with 404 (not found) errors or if you require to take any manual actions etc.
- It shows you the exact number of keywords for which your website ranks, CTR (click-through rate), the number of impressions and which position you rank for them in Google.
- It helps you find all the technical issues holding your website to perform well on search engines.
- Bing Webmaster Tools, on the flip side, serves as a similar medium specifically for the Bing search engine.

If you haven’t set these up already, we strongly encourage you to do so for an enhanced experience.

b. Add Google Analytics code on your website

It’s the most powerful and popular free analytics tool by Google, which helps you to understand how people find and interact with your website and helps you to shape a successful strategy for your business.

Its unbeatable attributes are:

Find how many visitors come on each page of your website and what they are looking for after arriving on your website.
It allows you to create customized reports with a “drag and drop” interface which helps you to track goals and KPIs (key performance indicators).
It tells you your site’s Bounce rate, time on site, and page views with demographic information like age, gender, location etc.

Link your Google Analytics and Google Search Console Account to seek helpful Console information in your Analytics Account.

c. Add YOAST SEO Plugin (only for WordPress websites)

It’s the most favored SEO plugin for WordPress, which makes it easy and hassle-free to improve the SEO of your website.

You may use it to add optimized meta titles, meta descriptions, and focus keywords for our posts, pages, and taxonomies (tag, category, etc).

Moreover, this assists you in managing technical SEO aspects, such as robots.txt, making it highly advisable.

d. Build a Sitemap

A sitemap directs search engines to efficiently discover, crawl, and index your website’s content.

It emphasizes the significance of specific pages and files while supplying crucial information.

With WordPress, a sitemap is generated automatically. However, if you aren’t using WordPress, you can easily create one with a sitemap generator tool.

e.Review Manual Actions

Manual Actions result from disregarding Google Webmaster Guidelines, such as structured data problems, unnatural links, etc.

If your site contains manual actions, it might not appear in Google search results.

So, checking for manual actions in the Google Search Console is smart.

2. Keyword Search Checklist

a. Identify Your Competitors’ Keywords:

Begin by finding your competitors’ keywords, as they aim to improve rankings and traffic. If those keywords succeed for others, they can also benefit you.

b. Find Primary Keywords:

Each blog post or web page needs one primary keyword. Avoid using the same keyword on various pages.

c. Search for Long-tail keywords Variations:

With Google Suggest, type keywords in Google without pressing the Enter button because different people will search for the same thing differently.

d. Using Google Autocomplete:

Type your keyword (e.g. SEO checklist), and you will get to know what people are searching for.

e. Utilize online communities:

Explore Reddit, Quora, forums, and similar platforms to discover valuable keywords.

You can read a step-by-step guide demonstrating how to uncover unused keywords in these online communities.

f. Google Keyword Planner:

Google keyword planner is Google’s formal keyword research tool. Designed technically for Google ads, it is still a superb help for SEO keyword research.

You have to enter your competitor’s keyword or website URL and explore the recommendations the tool sprinkles out.

g. Know Your Keyword Difficulty:

Keyword Difficulty indicates the challenge of ranking in Google’s top results for a specific keyword. A higher percentage means more incredible difficulty.

Therefore, when selecting your target keywords, know their difficulty level.

h. Keyword Optimization:

With a handful of keywords, it’s time to optimize your content. If the keyword is placed in the first hundred words, at the top of the page, or the start of your title tag, Google puts more weight.

i. Find “Question Keywords” with ATP:

A great blog starts with a thought-provoking question. Please explore the most searched questions on ATP (Answer The Public), and don’t forget to answer them in your content.

Always go for the low-competition keywords that Google can easily rank.

j. Understand Search Intent:

Search intent is the “why” of the search. Why did the viewer do this search? Do they want to “purchase” something or “learn” something?

3. ON-PAGE SEO Checklist

a. Short URLs with the Target Keyword

Short URLs help people understand what the Page is all about. So, keep it short with a 75 – 100-character limit. Also, the URL should have the targeted keyword.

This URL length may affect web page optimization because it helps with the successful processing of pages by search engine bots.

If my target keyword for this very Page is “SEO checklist”.

Try to place the target keyword first in the Title Tag like “SEO Checklist 2020”.

Be sure to prevent the following:

– Repeating title tags

– Lengthy title tags (keep under about 60 characters)

– Absent title tags

b. “Sprinkle” the Target or Primary Keyword in the First 100 Words

Google scrutinizes the Page very well, but it puts more weight on the First 100 words. Try placing your keyword at least ONCE in the first 100 to 150 words.

It would be best to sprinkle the keywords throughout your content wherever they make sense. Just don’t exaggerate the keywords where they don’t belong—make it a point to make the readability of your content always the priority.

target Primary Keyword in the First 100 Words section image

Simple Ways to Exponentially Grow the Website Traffic

c. Place your Keyword on One H1 Tag on your Page

The H1 tag is the largest and one of the most important tags on a web page. It may not directly impact SEO, but it helps to improve user experience, which helps to get higher rankings in search engines.

The two most crucial reasons for including the keyword right here are:

Scannability – Keeping your keyword in the H1 encourages the visitor that they are in the right place. Further, it shows that your content complements the search well; they possibly Googled before coming to your page.

Link framing – It increases the chances of getting links to your page using the title. Incorporating your keyword in the H1 will further increase your likelihood of receiving links.

d. Optimize Images

Image optimization is essential because it improves the webpage speed, enhances user experience, and helps to rank well in SEO. Well, optimize image high rank in Google image searches.

Although Google is good at scrutinizing images, they are important because they speak a lot about the content.

You need to optimize images with proper titles and alt text, which helps the search engine and user understand the vision. Try to keep the size of the image below 100 KB.

Use different Alternate text to help Google acknowledge the image entirely.

e. Use LSI keywords and synonyms

Google is getting smarter day by day. It doesn’t permit you to pack your blog with keywords anymore.

Using the same keyword 1000 times doesn’t make sense; alternatively, use Synonyms and LSI Keywords.

Lsigraph.com helps optimize the on-page content for a specified search query by ensuring that other naturally occurring words are also found around that specific search query.z

Let’s see an example if you want a Keyword for the “SEO Checklist.”

f. Use External links

Also known as outbound links, add good authority sites in your article worth reading if you want to have an authority website.

They are links that take visitors to another website across the internet when clicked on.

The two types of external links are dofollow and nofollow.

A good idea about “How to Launch a Successful Website”, examples of external links are “name.com and godaddy.com”

g. Use Internal Links

Internal links point to the other web pages of your website and give search engines an idea of the structure of your website. It also helps Google find and index all your web pages.

By implementing it properly, you may get an SEO boost by internally sending page authority to essential pages, increasing the Page on time of a visitor and reducing the bounce rate.

Remember to link 2-5 other website pages in your new blog.

h. Meta Title and Meta Description

The meta title is a crucial HTML element for users and search engines, which tells what they will get by visiting a web page.

A well-written title tag increases your click-through rate (CTR), sending more traffic because it’s the first thing a targeted visitor will notice when searching on Google. It also helps to leverage brands.

Like the Title Tag, the target keyword must be placed in the meta description tag. We suggest thinking of meta description less from an SEO point of view but from click thoughts.

Meta Description has to be written for each Page with less than 160 characters, including spaces. The content must be helpful for the user, summarize web page content, and may contain the target keyword.

Top social media networks use descriptions when you share them.

i. Review Your Website’s Current Content

A content audit involves reviewing your content to uncover ways to enhance it.

Conducting an audit is crucial for understanding how to boost your website’s SEO performance. Use tools like Google Analytics to evaluate your content.

j. Fix Orphan Pages

An orphan page has no internal links directing to it.

These pages offer minimal value since search engines can only locate them through the sitemap file or backlinks.

Therefore, every page on your website should be linked to at least one other page.

4. Content Checklist

a. Divide your Content into Chunks

Nobody likes to read giant pillars like the content. ALWAYS divide the content into chunks that would be easy to read.

Dividing the content into paragraphs helps to keep the bounce rate low and engages the readers.

As the grade of the child increases, they tend to read less. So keep the content in chunks to entice them.

Hemingway is an excellent browser tool that simplifies and streamlines your content.

It tells you precisely the grade level of your content and recommends improvements.

b. Add Schema Markup to Magnify the Visibility

It’s structured data, or a code that helps search engines understand your content better. With the help of it, search engines can display relevant results to users based on search queries.

Schema microdata is placed between the webpage’s content; you do not need to learn coding to add it.

A user is likely to click when your listing is informative and engaging. It also helps local businesses tell search engines what their business is about, what they sell, and how to connect with them.

Check out Google’s Structured Data Testing Tool, which would make implementing Schema MUCH more manageable than doing it manually.

c. Use Multimedia

Using multimedia helps you rank better on Google. Use tons of relevant images, charts, infographics, visual content, videos, interactive polls and quizzes because it increases page time; it may also help with strong branding; with changing trends, people like to watch the video over reading the text content.

d. Use the “Skyscraper Technique.”

Follow these three simple steps for this technique:

Find a popular piece of content in your field
Create something even better
Promote your improved content

Read this guide – Skyscraper Technique, to learn more about it.

e.Keep Your Website’s Content Up to Date

Updating old content is an easy way to achieve better SEO results.

If your page has outdated information or needs a fresh perspective, it’s worth your time to update it.

Outdated content doesn’t provide the best user experience, so Google may only rank it if updated.

Use the Content Audit tool and check the “Need to update” section to find outdated content.

5. Technical SEO Checklist

Technical SEO issues can keep your website from ranking as high as it deserves.

a. Discover and Fix Crawl Errors

Crawling is the process where Google Bot (a software program) visits every page of your website to store in its database (also known as indexing). Crawl errors mean that Google is having problems reading your web pages’ content. Simply, if Google can’t view the content, it won’t rank it. 2 types of crawler errors are Site and URL errors.

Site error: errors that block search engine bots from accessing your site.

URL error: when search engines are not able to find the URL also known as 404 errors

Fix them as you can identify these crawl errors in Google Search Console > Coverage.

b. Make Sure your Site Loads FAST

Faster pages are more efficient and also affect the conversion rate. It’s quite frustrating to wait for the website to load. People dislike having to wait a long time for it to load. They just hit the “BACK” button.

Not only does this affect you losing out on visitors, but it’ll also wreak havoc on engagement metrics such as “time on page” and “dwell time”.

“Site speed” has always been in the top 5 priorities by Google to rank the web pages using its algorithm. A slower page could put a negative impact on the indexation because the Search Engine has to crawl slower than its allocated crawl budget.

You may check the page speed from Google’s PageSpeed Insights

Employ GTMetrix to notice how speedily your web page loads.

c. Fix all Broken Links

Broken links give an awful user experience. Google likes fewer broken links. These links are the ones on your website that point to non-existent resources, and these could be internal or external links. Trust us; they are straightforward to fix.

d. Make Sure your Site is Mobile-Friendly

Mobile devices support much of the work that can be done on laptops or desktops.

So having a mobile-friendly website is more of a priority than ever.

November 2016 was a big hit when Google declared that “it would crawl the mobile version of the website first, then the desktop version.”

Mobile usability is also one of the topmost critical ranking factors.

Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead. ~McKinsey & Company

Check out your site with Google’s Mobile-Friendly Test tool.

e. Fix Duplicate Content

Duplicate content is copied content from other websites or occurs when two or more identical pages exist on your website.

This can baffle Google which page should be ranked and which not. Google wants (and rewards) original content – it’s a great way to push up the cost of SEO and create a better user experience simultaneously.

Check this video on how Google handles duplicate content:

f. Examine Your Page Through Google’s Eyes

Users can sometimes access your entire page, but Google might not.

If Google can’t view all the content on your page, your ranking may be influenced.

Use the “Inspect URL” feature in Google Search Console to see your page from Google’s perspective.

g. Secure Your Website with HTTPS

HTTPS has been a ranking facet since 2014.

Check if your site uses HTTPS by looking at the URL bar in your browser.

A padlock icon to the left of the URL indicates HTTPS is active. If not, consider moving your site to HTTPS for better security.

h. Fix Redirect Chain Issues

A redirect chain transpires when a webpage on your site redirects to another redirected page.

Redirects should always go from one page to another directly. So make sure to resolve any redirect chain problems.

6. Link Building or Backlinks

To rank on top of search engines and get organic traffic, you need quality inbound links, known as backlinks. It’s one of the top 3 ranking factors revealed by Google.

It’s about quality and not about quantity.

a. Competitor Backlink Analysis

At the start and every quarter, make sure that you pull the backlink data for 3 – 5 of your top competitors. Then analyze the backlink or inbound data and build a list of high-quality sites that would be good for your website.

b. Plan Email Outreach

It depends greatly on how big a website is, but we suggest sending your pitch email to at least 20 new sites monthly. You may find many email templates that work best online by searching on Google.

c. Guest Blogging

It’s a part of content marketing and off-page SEO where you write the content and publish it in the form of a blog, infographic etc., on third-party websites to promote your brand and get a backlink.

Writing high-quality guest blog posts is one of the best ways to earn good-quality links. Try to build an ongoing content relationship with web admins and editors to maintain a monthly increase in backlinks from guest blogging.

d. Broken Link Building

Also known as dead link building is one of the quickest and easiest ways to get a backlink from a third-party website by replacing links to 404 pages with highly relevant and working links. You can build a lot of high-quality backlinks with this method.

e. Links from Local Business Websites or Local Press

Find a list of websites that are local business directories from your area. Getting links from a local high-quality guide sends a strong signal regarding Google’s local business listing.

f. On a Quarterly basis Review your Link Profile

Removing bad backlinks is very important. Remember to look at bad backlinks when you focus on building links because wrong links can get you in trouble. Take action when necessary.

g. Natural Link Building

This is something that Google loves a lot and does make a plan of action to get them to make a considerable difference to gain high rankings on Google and other search engines.

Guest posts content worth reading on sites that will send you the targeted traffic relevant to your niche.

h. Convert Unlinked Mentions to Links

An unlinked mention implies that a website refers to your business without a link.

Since they’ve already cited you, they might be willing to add a link upon request.

Use Prowly’s News Alerts to find unlinked mentions and contact the respective site owners for backlinks.

Final Thoughts

Steering the ever-changing world of SEO can be overwhelming.

However, tackling the above critical points will help elevate your rankings and rise above your competitors.

Complete SEO Checklist to Rank Higher in 2023 Read More »

Discover the 5 Benefits of Using Facebook Lead Ads

Facebook Marketing / Gagandeep Singh

Facebook Leads ads
Why Facebook Lead Ads
Facebook Lead Ads Example
Prominent Advantages of Facebook Lead Ads in 2023
Final Words

Every ingenious entrepreneur understands the powerful impact that a steady flow of incoming leads has on the growth and success of their business.

However, to truly elevate your sales and expand your venture, it’s crucial to transform those leads into loyal paying customers. One powerful approach to ease the process of conversion? Facebook Advertising!

Are you aware that Facebook has over 2.91 billion active users? Considering this, think of the huge number of potential customers you can reach through Facebook Advertising. The possibilities are truly endless!

The primary concern here is figuring out the most effective way to connect with your business’s potential leads on Facebook.
That is where the power of Facebook lead ads comes into play!

Facebook Lead Ads

Facebook lead ads, a certain type of ad, allow you to gather leads straight from the Facebook platform.

As they are admiringly user-friendly and have impressive conversion rates, these ads are expeditiously becoming one of the top methods for generating leads on Facebook.
Before we explore the main benefits of Facebook Lead Ads, it’s important to grasp some elementary background information.

Why Facebook Lead Ads

In a nutshell, they deliver a smooth user experience (UX), making the conversion process easier. Let’s see how:

Facebook ads serve as promoted forms. Unlike traditional processes where potential clients had to leave Facebook and land on your website’s page, Facebook Lead Ads enable users to complete a form right on the platform.

These forms allow you to gather vital details such as the lead’s name, email address, phone number, and more.

Users can complete the form exactly where they encountered your ad, so they’re never redirected elsewhere.

This approach significantly enhances conversions, as it eliminates the unnecessary steps required with a longer click-through path, ultimately leaving a lasting positive impact on your leads.

Moreover, Facebook lead ads empower you to create customized advertisements precisely aimed at specific groups based on factors like age, interests, and more!

Facebook Lead Ads Example

Imagine you’re a real estate agent aiming to develop leads from individuals interested in purchasing or renting a home.

To achieve this, you have to start by creating a Facebook lead ad campaign containing vital details like the campaign name, purpose, and funding.

Afterward, develop the form presented within your lead ad, which should collect appropriate information from potential leads, such as their names, email addresses, and phone numbers.

Next, establish your campaign’s targeting by concentrating on specific criteria like age, gender, location, and interests.

Once your campaign is ready to go, nurture it by creating a Facebook lead ad and including a link to your lead ad form.

When users click on the advertisement, they’ll be directed to the pre-filled form inside the app — making it uncomplicated for them to submit their details.

And there you have it – a fresh lead ready for the follow-up!

Prominent Benefits of Facebook Lead Ads in 2023

Native Functionality

As previously stated, Facebook lead ads vary from traditional methods as they occur entirely within the Facebook app, simplifying the conversion procedure for both advertisers and users.

This inherent feature without redirects is significant for both you and your user.

This native functionality not only offers a superior in-app experience but also increases the likelihood of conversion, as users can stay on the same screen or app.

Mobile Responsiveness

It’s no secret that receptive design plays an essential role in ensuring a positive user experience.

However, certain applications need to be optimized for mobile devices to avoid inconveniences that the users face when they try to visit the website on their phones.

Conversely, Facebook is fully furnished for mobile users, and so are the Facebook lead ads.

This means you can be confident that regardless of the device your users employ – be it mobile, tablet, or desktop – they will enjoy a coherent experience with your ad.

Your form will consistently display appropriately across all platforms.

Easy Data Collection

Facebook lead ads have made the complex process of data collection remarkably straightforward.

In other types of leads, users need to invest time and effort to provide their personal information. This not only consumes the user’s time but also makes it difficult for you as an advertiser.

On the other hand, since users are already on Facebook, their data can be auto-filled into forms.

As a result, Facebook effectively saves both you and the user from dealing with separate web pages, redirects, or intricate forms, making the entire process effortless.

Highly-Targeted Segments

Highly targeted segments refer to reaching a specific group of audiences you want to target.

Facebook lead ads excel in this concern, enabling you to design ads tailored to different categories such as age, gender, interests, and more.

As a result, your advertisement will only appear to users who match your predefined target audience.

This implies that the leads you obtain are genuinely interested in your products or services and have a higher likelihood of conversion.

For Example, If you’re a real estate agent specializing in luxury homes in New York, you’d like to target users residing within a specific radius of New York with higher household earnings.

Effortless Integration with CRMs

Facebook has collaborated with numerous prominent CRM tools, including Hubspot, Freshsales, Bitrix24, Kommo, Copper CRM, and Zoho CRM, among others.

This method eliminates the need for managing your customer data on Facebook since you can efficiently handle them through your own Customer Relationship Management (CRM) system.

Integrating Facebook with your CRM enables you to view all incoming leads in one place.

Also, once your lead ad data has been integrated into your company’s CRM, it allows for real-time access to this data.

This is possible because the connected CRM employs a webhook or Graph API to bring the information right when it occurs on Facebook.

Therefore, when users complete a form or subscribe to an ad, their details will immediately be sent to your CRM tool.

Final Words

Facebook Lead Ads – your go-to solution for top-of-the-funnel lead generation! By offering a seamless user experience, mobile responsiveness, highly targeted segments, and effortless CRM integration, entrepreneurs can efficiently generate leads and convert them into loyal customers.

Don’t miss out on this amazing opportunity for your business by leveraging Facebook lead ads! Speak to our top-notch Banisoft experts now and witness fantastic results!

Discover the 5 Benefits of Using Facebook Lead Ads Read More »

How to test and improve SEO strategies for better search visibility?

SEO / Gagandeep Singh

You want your website to rank on top of Google. And there’s no doubt that SEO is the best approach to it. You can get there with SEO test strategies. If you have a higher position on the SERP, you will have to get more clicks.

You must experiment and grow website traffic. There are multiple SEO testing options available out there. You just need to find the right ones.

So let’s get started… First, let’s understand

What is an SEO Test?

SEO testing evaluates the best ways to optimize your pages for the search engine results pages (SERPs). This is highly suggested for new companies, startups, and small businesses who want to experiment and find out how to improve their SEO strategy and gain results.

A popular method here is Split or A/B testing. It is suggested to weigh the possibilities for your SEO strategy. One can do this by dividing traffic into two different versions of the same page. When visitors interact with the different pages, data is collected. Based on the stats and conversions, you can decide which page is more effective.

There are 6 parts to any reliable SEO testing:

Ask a question that you want an answer to.
Make a hypothesis to understand what’s going to happen.
Remove variables and run the experiment.
Collect data.
Analyze the data.
Report on your results.

QTechnically, if you want your SEO strategy to improve, SEO Testing is the way to go. It is not that complicated, and you can learn how to do the SEO test. Some simple tools that can help you with the same are:

BuzzStream
Google Search Console
SEO Spider
SEMrush SEO Toolkit

However, every business is different, and so how to do the SEO test also varies. So you need to pick testing that works best for your business or service.

There are two kinds of SEO tests:

On-page SEO – This inspects what your site or the page is about
Off-page SEO – This inspects how authoritative, and popular your site is

The on-page SEO checklist includes:

Write effective title tags
Put targeted keywords in the title tag
Limit tags to 55-60 characters (with spaces)
Push keyword closer to title naturally
Don’t stuff your keywords
Include the brand at the title tag end, using a pipe bar to separate

Off-page SEO checklist includes:

Creating awesome content
Backlink where possible
Maximize social media shares
Outreach emails to influencers
Allow guest blogging

Why do On-page and Off-page SEO matter?

Off-page SEO adds tremendous value to your website. It compels the search engines to believe that your website is important to others. The links you receive, in turn, are an endorsement from another source — assuring the quality of your website.

On-page SEO is the optimization of whatever content is there on your website. This includes keyword optimization and internal linking.

Remember that on-page SEO is within your control, but off-page is not. So off-page SEO must measure your page’s credibility.

Why should you conduct SEO testing?

With SEO testing, you can uncover the strengths and weaknesses of your SEO strategy. These SEO test strategies help you understand how and if you are missing out on valuable site traffic and qualified leads.

What is the best time to improve SEO testing?

Ideally, this should be done at the beginning of the campaign. Conduct an SEO test before implementing an SEO campaign. Doing so will give you a baseline for where you started.

If you think you are getting a sub-par SEO grade when you will have time to fix the same.

Why is regular SEO testing suggested?

One should run periodic SEO tests to ensure that your campaign is working properly. It also gives insight into the methods that are working and what areas still require improvement.

How to test and implement better SEO Strategies?

As discussed above, there are many SEO Testing Strategies. But what you should aim for is using them in tandem with your existing strategies.

1. Interlink the Target Page with Requisite Content Using the Keyword in the Anchor Text

If you want to improve SEO testing, you need to acquire a better keyword ranking. This helps Google understand the topic better. For example, in your existing strategy, add more LSI (Latent Semantic Indexing) keywords.

Internal anchor text is another strategy you can try. It helps Google understand critical keywords for your pages.

2. Enhance Meta Tags

Meta tags, including title tags and meta descriptions, send out a solid relevancy signal to get better rankings on the SERP. However, search behavior is constantly changing. Higher click-through SEO strategies alone won’t suffice.

That’s where you need to improve SEO testing to check the organic result in lieu of content that delivers what you require.

3. Introduce Semantic Keywords For Comprehensively Covering A Topic

Semantic keywords are related to keywords or phrases. Using them gives the visitor the ability to understand the subject in a practical way. Also, incorporating semantic keywords gives the content more authority.

For example, if you are looking for a vegetarian burger, you may get results similar to it like vegetarian sliders, vegetarian hot dogs, or even subs.

If you haven’t already, try this in your SEO test strategies to ensure that you have covered a subject in its entirety.

4. Structure Content

Content is king for any SEO test strategies. Make sure it is structured and easy to read.

Remove bold tags — they did matter for SERP but not anymore
Improve mobile visibility — most people read on phones now

5. Update Content That Other Pages Lack

Check out competitors and see what content you are missing. For example, are you starting your first line of the article so that it also becomes a good META description?
You can search “Google Snippet Rankings” to write short Q&A in your blogs, which helps you rank for snippets.

6. Add Schema to Your Content

Schema lets a visitor, and also the search engines get a better understanding of your website or page. Doing so helps it match the page to the appropriate queries.

As a result, you boost search visibility and CTR.

7. Add Backlinks

Backlinks boost search visibility, increase your prominence on the search engine, and indicate that other web pages find your site valuable.

#Tip: Monitor the status of your backlink to show backlink growth, top domains, and new and lost backlinks for nearly any domain globally. This is a great SEO test strategy.

8. Do Include Multimedia & Images

Images, infographics, and multimedia like videos, animated visuals, etc. retain visitors longer.

To boost ranking, include an ALT text on the captions of the images. Infographics are another great tool.

If you have infographics, you will notice that visitors prefer SEO Testing.

According to Forbes, 90% of information transmitted to the brain is visual according to the report, and visuals are known to improve learning and retention by 400%. You can see evident changes in your SERP when doing SEO Testing.

It’s simple. Just add more visuals, videos, and infographics to your existing content!

9. Remove Dates From URL

Don’t give dates in permalinks because it would result in 404 errors when you change it later. In particular, dates also make the visitor question your authenticity.

Would you read a 2019-2020 blog or a 2008 one on SEO testing? The new one, right? Especially since the algorithms have changed so much.

10. Prune Your Site

Do more pages mean more traffic? Nope

Consider the case of pruning that Everett Sizemore makes. Proactively remove stuff that doesn’t enhance quality. The less junk on the site, the higher the overall quality signal of your site.

Do SEO testing for:

No organic search traffic
Ranking > 50
No backlinks
No social shares

11. Optimize Answer Box

To rank on top of the SERP, optimize for the Answer Box/Featured Snippet. By securing the Answer Box for a query, you can be assured that your URL is seen.
Quick adjustments in your content can help you win the Answer Box.

Do answer the who, what, why, when, and how of a question relevant to the topic.

How frequently should you conduct SEO Tests?

SEO testing frequency should depend on the kind of business you are. To improve SEO testing, an SEO audit should be done 2-3 times a year. For smaller businesses, once in 6 months also works.

Step-by-Step Guide For SEO Testing on Your Site

If you want to improve SERP — then this Step by Step Guide For SEO Testing is the roadmap for you:

1. Do an SEO audit

SEO testing or audit improves your SEO. This SEO test will give you an update on what’s working well and where you can improve. This audit is an evaluation of your website to check your ability to appear on search engine results pages (SERPs)

2. Analyze test results

Once the audit is done, take a close look at your test results. Now is the time to personalize your SEO test strategies. Check what recommendations can make a significant impact.

Evaluate the SEO patterns and pinpoint the pain areas that need more wide-scale changes.

3. Redefine SEO strategy

Now that you have an update, your SEO strategy based on your test results redefines the same.

For this, you need to:

Identify your target audience
Conduct keyword research
Analyze your competitors:
Create your plan
Set up monitoring

4. Implement a new strategy

It is time to implement your new strategy. This should include your plans for improving, monitoring and measuring your SEO. Keep track of the same so that you can track and measure SEO testing results accurately.

5. Make changes when required

This is now a recurring process. You have to keep analyzing your SEO test strategies time and again so that you can constantly be at the top of your game. So, continue monitoring and do more SEO tests or audits.

Various Components of SEO Testing

Now that you are aware of the step-by-step guide for SEO testing, you must know the critical components of SEO Testing. These should not be missed out.

1. Test the impact of no-follow links

No-follow links may help increase website ranking along with traffic. One can try and use the Chrome extension, NoFollow, for the same.

2. Test social signals impact

Social media is powerful dynamite to boost traffic and reach new audiences. Can it also help your SEO?

Social signals impact SEO rankings. With consistent social signals, you can get higher rankings.

3. Test keyword intent

Some keywords perform better than others. While others get no traffic, pay attention to the intent behind the keywords. Focus on high-value and low-value together.

4. Test an AMP for your website

Google came out with AMP or accelerated mobile page websites. You can use the same to optimize your website, and mobile users. If possible, have both normal and mobile versions of the website — with testing, you can know which version works!

5. Test load speed impact

When did you last check the website loading? It will directly impact how Google will rank your website.

Good speed means a lower bounce rate, which is a great SEO strategy.

6. Test compelling title tags and meta descriptions

As mentioned earlier, this is a critical component of your SEO testing strategy. A compelling one with the right title tags and meta descriptions can help you get quicker and faster results.

At the end of the day, higher rankings for SEO mean more clicks. With SEO testing, you can get the right results. Sure there will be a few trials, but it will help you achieve goals and grow your business exponentially.

But this can happen only when you get your SEO right and run tests… So don’t miss that!

How to test and improve SEO strategies for better search visibility? Read More »

Facebook Messenger Marketing for Boosting Business Leads

Facebook Marketing / Gagandeep Singh

Hurray! Here’s one massive opportunity to boost up your sales up to 40 times through Facebook Messenger marketing.

How?

With Facebook’s 2 billion + users you can not only advertise your products or services to them but also send back and forth millions of messages between customers and businesses every month.

Email & Messenger opening rate & average CTR

When we communicate with our customers, we use emails (apparently, yes). People love messaging and hate peeping into emails all the time.

So,

Why not use a messaging app, Messenger (which they love) to communicate with instead of using emails (which they hate).

Open rates – 4 times better than email
Click through rates – 10 times better than email
Revenue per subscriber – about 5 times better than email

Quite amazing right? If you are curious, keep reading.

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ABOUT FACEBOOK MESSAGING FOR BUSINESS

Communication has been changing for the past 10 – 15 years and it’s still not done yet. Particularly Facebook is gaining popularity and is winning over other communication methods.

And, as of 2017, features added to Facebook Messenger have made it a huge platform to set up your brand product and your company apart in the eyes of the customer.

It enables the company to start conversations with the customers, bring out the customers’ needs and their feedback and target them through advertising.

Consider the following statistics:

The Facebook page owners can reply to anyone who has commented on their page. This potential to message the customer directly is highly powerful. More than 90% of users have access to Facebook on their mobile phones and they are live on Facebook 15 times a day.

If this number doesn’t give you goosebumps, think about it – 1.59 billion are just daily active users on Facebook.

Befriending with customers on this level changes business relationships into personal ones.

2. Customers want an instant response and that too NOT from a bot. More than 56% of consumers would prefer to send a message using an app.

save auto messages for instant replies to save time

Writing Instant replies or messages ahead of time is a huge time-saver that makes you look not only professional but also efficient.

According to Zendesk, the average time for a business to respond should be within 60 minutes.

Your ultimate target can be for the “very responsive to messages” badge.

All you need to have an average response time of 15 minutes with a 90% response rate over the last seven days.

Needless to say, if you want to motivate users to connect with you through Messenger, opt for a shorter response time.

3. Establish your trust and show that you care – Integrating Messenger with customer service allows customers to communicate on their terms. No more waiting calls.

With direct messaging (that too mobile friendly) the conversation not only stays in Messenger, but also it keeps a record of chat with the customer, thus refraining from starting the conversation from scraping.

You may also reduce labor costs by up to 30% by adding a chatbot to supervise any reasonable proposals for communication and preliminary dealings when your business is closed.

4. With Messenger, you can initiate a private conversation with anyone who either posts or comments on your page.

Viewing the message publicly that the conversation with the specific person has begun in through a private message is certainly a very helpful feature if ever there’s a need to handle a situation offline.

5. Assisting in customer service by replying to a customer’s complaint on Facebook Messenger, enables an instant opportunity to show validation through social shares and likes.

6. Facebook Live- chat, between customers and businesses, helps them to build trust and a high level of customer satisfaction.

This improves the communication efficiency between the two and has the highest satisfaction rate – 73 %.

It is the ideal medium to provide customer service, elicit feedback, as well as to target or re-target leads through advertising. Keep reading to learn how.

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THE EVOLUTION OF SOCIAL CUSTOMER SERVICES

The arrival of Social Media has changed the way of communication.

Social Media has given a new platform to consumers to put their thoughts into words and voices, to explore every corner of the world through their eyes and ears.

“The future of customer service goes through direct messaging on social media,” says Conversocial‘s CEO and founder, Joshua March.

Facebook Messenger is the perfect avenue for brands to connect to and communicate with customers.

The emergence of Facebook Messenger and Social Media for customer services, in combination with SaaS solutions as well as advanced service desk technology, has provided the perfect conditions for rapid change – where CSM (Customer Support Management) is no longer just customer support, but also about sales and marketing support.

BEST PRACTICES IN MESSENGER CSM (including SALES)

1. Be Responsive

The priority is the customer’s expectation for a quick response. Issues can’t be stopped, they can happen anytime – even on weekends and at night.

Consider the statistics from The Social Habit:

42% of consumers complaining through social media expect a response within an hour.
32% expect a response within 30 minutes.
57% of consumers complaining through social media expect the same response time at night and on weekends as they would receive during normal business hours.

How bad a slow response time could be?

It can vandalize your brand’s name and revenue. An alarming report from the State of Multichannel Customer Service Report, highlights the impact of poor customer service:

56% will never use the company again if you don’t respond quickly.
68% will stop doing business with the brand because of bad customer service experiences.
54% will escalate the issue

When the rewards are great, so are the risks!

A dissatisfied customer will complain publicly, probably sharing its experience with hundreds and thousands of people and elsewhere – a spine-chilling thought, isn’t it!

But on the flip side, compliments from a customer on social media can create a blind trust that your brand would provide through services.

How?

Facebook displays your business chat response speed on your Facebook Fan Page- (Facebook is smart too!).

Either way, it’s great for the customers as well as for the business.

Messenger bots and “customizable Away messages” can be an effective tool for serving customers quickly.

2. Conversational Commerce

Conversational commerce, a term coined by Uber’s Chris Messina, refers to the convergence of business/shopping either through messaging and chat apps like Facebook Messenger, WhatsApp, and WeChat or through voice technology, like Amazon’s Echo product, which interacts with customers through voice commands.

Customers can chat, ask questions, get personalized recommendations, read reviews, and click to purchase – all from within messaging apps.

On the business front, companies can use chatbots to automate customer service messages. With chatbots, companies can send order confirmations in Facebook Messenger, as well as shipping and delivery notifications.

N.B. – Do not rely much on Chatbots, although useful to cut costs yet always have the support from an expert to answer queries.

3. Upsell

While providing customer support, it is ideal to upsell your product. Entice your customer on how to leverage the services for him. You can also opt for

a. coupon codes or discount codes

b. Wiki sections, case studies, and blogs as personalized content for each service or product you provide and for each type of customer’s persona.

FACEBOOK MESSENGER & CHATBOTS

No doubt, Chatbots can augment your online availability, and also can pick up the slack of messages for you. With customers’ expectation to have 24/7 online availability on social media, businesses have restyled themselves to automation to meet the growing demand.

To use Facebook Messenger, you need to have a business Fan Page on Facebook.

Chatbots are extremely useful for dealing with simple queries, to provide automated online support when the team is not available.

Why?

It can respond privately to a comment or a post – a quite useful way to let customers know that the authority has acknowledged the issue and has responded privately.
All queries will go to the business’s Messenger inbox. No customer can ever send a message to your personal space – whether it be on mobile or desktop.

There are many platforms for creating Chatbots online and most of them require no coding. The simplest option includes:

Chatfuel: Free basic option for creating bots for Facebook or Telegram
ManyChat: Facebook, limited Free version.
ChattyPeople: Facebook + Slackbot
FlowXO: the Most versatile platform- Messenger, Slack, Telegram, and web

MANAGE CONVERSATION using INTEGRATED MESSENGER INBOX

One of the hard work to do is to keep up with the volume of messages and requests from customers. What’s even more challenging is that customers want an instant response after they post a message, request, or complaint online.

An integrated inbox can help you out. It integrates the messages of Messenger, Instagram, and Facebook.

MANAGE CONVERSATION using INTEGRATED MESSENGER INBOX

It enables you to keep a check on all three channels without missing any messages. So, take advantage of the Integrated inbox. You just need to connect your Facebook page with your Instagram account.

The ability to reply on the public wall, post comments inside the Inbox, and mark them either ‘DONE’ or ‘FOLLOW UP’ is quite useful.

MARKETING MESSENGER- THE NEXT REVOLUTION

Messenger Marketing is the act of marketing with customers using a messaging app.

Forbes has referred to Messenger Marketing as “the new way to do business.”

A whopping 90% of people believe recommendations from friends, and 70% of people prefer to buy based on social media referrals. There’s a ton more you can do.

Great support converts to great reviews which in turn brings more sales. Where else can customers share their buying experiences with their friends and family, whether good or bad? FACEBOOK

Why should I use bots? Some facts can help you with:

I’m more than 100% satisfied that messenger bots (Facebook Messenger) are the next big thing in online marketing and it can make your business more fortunate.

So, let me give you some more of those facts:

1.2 billion (yes, billion) people use Facebook Messenger every month. Your potential customer is ALSO using Messenger.
It has the highest rate of engagement in terms of users and potential buyers.
Many prospective customers don’t feel like sharing their email addresses. This is called “email fatigue” – it’s real.
It provides the highest click rate for any type of traffic.
Messenger is a one-click subscription rather than having to type in email, click submit, confirm email, etc.
Prospective customers can engage in live chat, which helps to close sales faster and with less friction.
Retargeting your Messenger leads is easier, uncomplicated and faster than retargeting email leads.
Messenger is completely mobile and desktop-friendly. Please, no more mobile configuration for emails.

monthly active users of each social platform by tableau

HOW TO GROW YOUR FACEBOOK SUBSCRIBER LIST?

The goal for business in customer service SHOULD BE always – “Make them come back next time!”.

Mirror your consumer’s behaviour and target them accordingly. It makes sense for a brand to engage users on mobile messaging apps first to raise awareness and then later to reengage them on both tablets and using secondary advertising.

A good example of this is onsite retargeting – specifically designed to lengthen your Facebook Messenger list.

When done correctly, onsite retargeting can help you recover your potential users before they abandon your page, and give you a second chance to convert them into subscribers.

MIGHT ALSO LIKE: How Facebook Ads Can Boost Your E-commerce Business

CONCLUSION

Consumers are increasingly demanding more and more from their chosen brands, a conversation and a relationship that they can feel a part of and contribute to.

By engaging your customers, a business can benefit greatly from feedback. It’s a win-win for both business and customers since business wins loyalty and customers get better products which results in making them happier, later who will buy more.

With Facebook’s 2 billion+ + users, you can not only advertise your products or services to them but also send back and forth millions of messages between customers and businesses every month.

Facebook Messenger Marketing for Boosting Business Leads Read More »

Facebook Ads For Architects – The In-Depth Step-By-Step Guide

Facebook Marketing / Gagandeep Singh

TOC

Section 1: Facebook Ads for Architects

Section 2: Setting Up Your Facebook Ads Account

Section 3: Choosing Clear Goals and Understanding Your Audience

Section 4: Creating Engaging Ad Content

Section 5: Choosing Ad Placements

Section 6: Setting Your Budget and Schedule

Back in the day, architects used to rely on good old word-of-mouth to spread the word about their services – just like many other professional firms. It was all about who you knew and the handshakes you made.

Fast forward to today, we’re living in a world where the Internet has become an integral part of our lives. You might be surprised to hear that out of all the social networks out there, Facebook is a real giant – get this, every month, over 3.05 billion people are scrolling through their feeds.

And that’s not even the most mind-blowing part: a whopping 2 billion users log in daily to see what’s up as of 2024. Isn’t that something?

This makes it rock crystal that for architects who aim to make their mark worldwide, mastering Facebook ads isn’t just smart; it’s essential!

This blog post is designed to clearly explain the advantages of using Facebook ads. It will guide you through the necessary steps: setting up your account, defining your target audience, creating compelling ad content, allocating your budget and schedule, selecting where your ads will appear, and finally, how to evaluate and improve your campaigns.

Section 1: Facebook Ads for Architects

The Benefits of Using Facebook Ads in the Architectural Field:

Effective Techniques to Boost Sales with Facebook Ads

Facebook ads are a proven way to attract new customers. A recent survey showed that 65% of respondents found that Facebook ads boosted their sales, with 90% reporting a 30% increase in website and blog traffic. For your architecture company, utilizing Facebook advertising could be vital in driving up sales.

Precise Targeting Options

Facebook offers precise targeting for ads, allowing you to focus on specific ages, genders, and locations. You can also target users based on their interests, such as the pages they’ve liked, ensuring your content is relevant to them. For instance, if you want to reach people in Mohali, Facebook lets you target by location, meaning those in or around Mohali or Punjab are more likely to see your ads.

Streamlining the Purchase Process

With Facebook Ads, the purchase process is made easier. Previously, a potential customer might only find a company’s ad by searching on Google. Now, anyone can see your ad on Facebook whether or not they’re actively searching for your products or services, simplifying the path to purchase.

Increased Conversion Rates

The targeted nature of Facebook ads often leads to higher conversion rates. You can tailor ads based on interests and past interactions with your company on Facebook, which helps reach people who are already interested in what you offer.

Accurate Measurement and Tracking

One of the benefits of Facebook Ads is the ability to measure and track their performance using data about demographics, location, or user behavior. This tracking is more straightforward than systems like Google AdWords. It includes conversion tracking to show when someone completes an action from your ad – like signing up with an email address, filling out a contact form, or downloading something.

Promoting Specific Posts

You can also use Facebook ads to promote individual posts. This strategy is effective for drawing attention and traffic to the content you want to highlight. Additionally, since many people use Facebook daily, advertising there helps build brand awareness and create a sense of community.

Section 2: Setting Up Your Facebook Ads Account

Creating an ad in Ads Manager:

To create your first ad on Facebook:

1. Go to Ads Manager.

2. Click ‘Create’ to start a campaign and ad set.

3. If you’ve advertised before, you can also use an existing campaign or ad set.

Keep in mind:

– Your choices at the campaign and ad set stage will influence your ad’s settings.

– The goal you select will determine the types of ads you can make.

representation of how to update your campaign name

Creating an Ad:

1. In Ads Manager, begin by setting up your campaign and ad set.

2. Name your ad clearly in the provided box.

3. Link a Facebook Page to represent your business – it’s required for all ads.

4. Choose an ad format – single image/video, carousel, or collection.

For single image or video ads:

– Click ‘Add media’ to upload new media or select from existing ones.

– Use ‘Create video’ for ready-made video templates using your photos.

For carousel ads:

– Upload images or videos for each carousel card and add optional text and a website link.

– Ensure you have at least two cards in your carousel, but remove any extras that are not needed.

For collection ads:

– You’ll need a product catalogue. Set one up if you haven’t already.

– You can showcase products dynamically or manually select up to four.

Additional options:

Depending on what you choose earlier, you might also be able to add action buttons or tracking pixels.

Checking your ad:

Preview it, then hit ‘Publish.’ To see how it will appear in different places, click on the placement thumbnails next to the preview.

Ad Review Process:

Facebook reviews all ads against its Advertising Policies before they go live. Check your ad’s status in the ‘Delivery’ column in Ads Manager.

Section 3: Choosing Clear Goals and Understanding Your Audience

Choosing the Right Objective

Before you use Facebook ads to attract architectural clients, pick a clear goal. The first thing is making people aware of your services. Facebook ads help show your business where most of your potential clients spend their time.

Think about the early stages when a client first notices their need for an architect. Be mindful of their concerns. Ask yourself:

– What aims do my clients have?

– What issues do they often face?

Identify Your Target Clients

Instead of targeting everyone, it’s important to focus on your specific audience to save time and money on finding good leads. With billions of users, Facebook is an invaluable platform for reaching people interested in architecture, whether for their business or home.

Facebook tools can refine your audience search:

– Custom audiences let you connect with those already familiar with your brand, using data like customer lists or interactions on Facebook.

– Lookalike audiences help you reach users similar to your existing clients by setting how closely these new prospects should resemble them.

– Saved audiences allow targeting based on specific characteristics, such as age range or interests.

Creating these targeted groups makes it easier to attract the clients that suit your specialized area in architecture.

Section 4: Creating Engaging Ad Content

Follow these easy tips to create compelling ads for Facebook that are more likely to get results.

1. Understand who you’re talking to –

Learn about your audience’s age, gender, location, job, hobbies, and current life events. This will help you write ads they can relate to.

2. Target your ads –

Different people prefer different things, so create unique ads for distinct groups.

3. Align your words with your images –

Make sure that your ad’s text and visuals tell the same story and complement each other.

4. Be straight to the point –

Your ad copy should be short and precise to quickly deliver your message without being cut off or causing confusion.

5. Avoid complex language –

Use simple words and keep sentences short for easy understanding.

6. Show that others trust you –

Use customer reviews, testimonials, or awards in your ads to show new customers that your product or service is valued by others.

7. Create urgency –

Encourage people to act quickly by using words like “now” or “today,” which suggest that time is limited.

Section 5: Choosing Ad Placements

how to choose ad placements in facebook ad manager

When creating ads, it’s crucial to consider how they will appear and be read on different platforms. These platforms include Facebook Feed, Messenger, mobile, desktop, and tablet. Each of these has its unique characteristics, and you might need to tailor your ad copy to each one for maximum effectiveness.

Many marketers write compelling copy for desktop viewing, only to find that it doesn’t perform well on mobile due to character limitations. Therefore, it’s essential to ensure that your copy can be read as intended on all platforms to avoid hindering its performance.

For instance, using long-form primary ad copy on Instagram and Facebook stories can be ineffective because the copy might cover the entire creative, making it hard to read.

To optimize your ads for all placements, customize the Primary Text, Headlines, and Link Descriptions for each one. This will ensure that your ad copy is easily readable, digestible, and impactful on every platform.

Section 6: Setting Your Budget and Schedule

Understand the Role of Budget and Schedule in Ad Success:

Your ad’s chance to succeed is partly determined by its budget and how long it runs. In ad auctions, where many ads compete for attention, a good strategy and enough funds are necessary for at least a week.

This duration helps the system learn and show your ad to those more likely to respond. Even with a modest budget, if your ad is very relevant to someone, it might win over others who are spending more.

How to Decide on Your Budget:

With Facebook, you can choose between a daily or a lifetime budget for your ads.

– Daily budget: Best for ads that run all day. Facebook will divide your budget across each day. The smallest daily budget allowed is $1.00, which must be twice your cost-per-click (CPC).

– Lifetime budget: Good for ads with a set duration. Facebook spreads out your spending over the chosen period.

Scheduling Your Ad:

You have control over when your ad runs. It can start right away and continue indefinitely, or you can pick specific start and end dates. You also have the option to only show your ad on particular days and times if needed.

Begin Your Facebook Ads Journey Today

Exploring ways to promote your architecture firm can feel overwhelming with all the possibilities out there – but let’s talk about Facebook. It’s a bustling hub full of potential clients, making it the ideal spot to kick off your journey into Facebook ads for architects.

Now, I know diving into the world of Facebook ads might seem daunting, but hear me out. With Banisoft by your side, it’s more like embarking on an exciting adventure rather than tackling a stressful task. We’ve got your back!

Facebook Ads For Architects – The In-Depth Step-By-Step Guide Read More »

generate leads for Facebook ads featured image

Generate Insurance Leads Using Facebook Ads – Step By Step

Facebook Marketing / Gagandeep Singh

Generate Insurance Leads Using Facebook Ads blog banner image

The way one markets and sells products or services has changed. And this applies to insurance too. If you want to grow your insurance business exponentially, you should know how to generate leads from Facebook ads for an insurance company!

Research reveals that 26% of Facebook users that clicked on a Facebook ad had made a purchase. With 1.49 billion daily active users and a number that’s continually growing, there is no shortage of prospects on this social media platform. Facebook ads for lead generation can be a game-changer for you.

But how are these going to benefit you? Let’s evaluate!

Why are Facebook ads beneficial?

There are umpteen reasons why Facebook ads for insurance companies can be beneficial.

1. Most of your existing customers spend most of their time on Facebook.

Statistics show that 80% of all Internet users use Facebook, including 65% of adults over the age of 65.

2. Targeted advertising

Advertising on FB is the most targeted advertising form based on age, interests, behaviour, and location.

Some of the other benefits of generating leads from Facebook ads for an insurance company include:

3. FB advertising is quicker and less time-consuming
4. It increases brand awareness
5. Boosts website flow
6. Increases revenues and sales
7. Advertisements are measurable
8. Increases customer attribution
9. Lowers customer acquisition cost
10. Drives offline sales
11. Increases repeat business
12. Builds customer engagement
13. Grows blog traffic
14. Increases SEO rankings
15. Can help you break into new markets
16. It is REAL-TIME
17. Your competitors are using it too
18. Give you an edge on larger businesses
19. It is mobile friendly
20. An effective form of advertising

On the whole, Facebook works out to be a cost-effective advertising investment for an insurance company. Not only can you multiply your revenues, but it is also cheaper than almost every alternative source of advertising. As a result of this, you can increase your touch-points with your audience and ramp up awareness — leading to higher conversion rates.

How can Facebook ads help an insurance company?

Facebook ads do more than just getting publicity for your insurance company. Here’s how FB ads significantly boost business for insurance companies:

Content Generation For Increased Online Visibility

Most people research insurance companies and their services online. When you are advertising your blog or website on Facebook, a prospective customer can search for terms that meet their search query criteria.

As a result, instead of them finding you — you are helping yourself get found. So you will be among the first insurance companies they will likely click on. Doing so doubles your chances of doing business. It eventually increases search engine optimization (SEO) and your online visibility.

Build A Cohesive Brand

Facebook ads for lead generation help build Brand recognition. This is described as the ability of consumers to recall a brand when asked correctly. If you want your insurance company to be remembered like Apple or Pepsi, you have to advertise.

But we know that conventional advertising is expensive — especially on a large scale. However, to generate leads from Facebook ads for an insurance company, the cost is not that high!

Facebook is an incredibly useful tool in this process. It lets your company be more accessible to potential customers.

Increase Customer Acquisition

Facebook ads for insurance company helps one acquire more customers. You have an entire online community on FB and are directly engaging with customers. This helps to build brand loyalty.

Insurance is a service that is often regarded as impersonal and complex. Yet it is a pivotal part of health. Since people are digging deeper, you can use Facebook messenger to offer advice online. It’s a quick and effective way to humanize insurance.

Optimize Customer Retention

To generate leads from Facebook ads for an insurance company and get benefits, you need a multitude of data. It can be:

How often people are opening your posts
What content gets most viewed on your site

Data like this helps in developing effective advertising campaigns and generate traffic for your insurance company.

Step-by-step guide for generating leads using Facebook ads for an Insurance company

Now that you know that Facebook ads for lead generation are beneficial for your insurance company, let’s work on strategies that can help you maximize this opportunity.

Here’s a step-by-step guide on the same:

A. Choosing an objective

Facebook has about 11 marketing objectives & strategies available based on what you want to accomplish. These include:

1. Brand awareness and introducing your company to a new audience
2. Reaching out to a bigger audience
3. Driving traffic to a web page, app, or even messenger
4. Engage with a variety of audiences through different medius
5. Install your app
6. Get the audience to view your videos
7. Lead generation to get prospects into your sales funnel
8. Encourage leads to use Facebook Messenger to access your business
9. Convert prospects into leads
10. Connect the FB ads to your product catalog
11. Encourage customers to brick-and-mortar stores

B. Identify your audience

To generate leads from Facebook ads, an insurance company should know their audience. Target your ads by:

Age
Gender
Location
Income
Life events

C. Plan your budget

Just because you save on conventional ads doesn’t mean that you waste money. Strategize and start your Facebook ads for insurance company campaign only after deciding on a budget.

One has the option to choose a daily or lifetime budget. Pick and set the start and end dates. There is also an option to set the Cost Control amount. This will help you to cap the cost per lead at an amount you find convenient. Ideally, you should leave this field blank and run campaign for a few days before deciding on the same.

As you get an approximate cost of each lead costs, go back and set the cap amount. This will help you calculate your return-on-investment in a better way.

D. Go for captivating visuals

Visuals can redefine Facebook ads for insurance companies.

In Facebook ads, you are competing with every other post on your target audience’s news feed. The visual ad should be compelling enough for the viewer actually to click it.

A high click-through rate means better business. Did you know that the average conversion rate for an insurance search ad is 5.10%, and for the same insurance display network ad, it’s 1.19%

On Facebook, this number goes up to 9%!

So make use of infographics, visuals, and videos to create an impression!

E. Identify the market need

Identifying the need for life insurance among users is challenging. Try to educate your customers rather than sell since people are on FB for social surfing, not buying.

Facebook also has the option to run an ad based on previous interactions with a video. Then re-target this audience with a more extended ad. Educating rather than selling on FB is a strategy that helps get higher ROI!

F. A/B testING

Running two or more ads at a given time is known as A/B testing. This way, you can see which Facebook ads for lead generation work better. It can be two different ads or similar ones with slight changes.

For example, rather than a landing page, a direct ad can help you generate more leads!

G. Give instant quotes

When generating leads from Facebook ads, an insurance company gives instant quotes. A number always hits the nail on the head. For example, you are offering a 20% discount on the premium. Instead of giving percentile, say that you will $4,000 off on your total premium amount (based on the math)! It’s a quicker way to create an impact!

Some other strategies that you can try here are:

1. Give special offers and extend them
2. Tell a compelling story through the ad
3. Strike an emotional chord with your audience
4. Make use of CRM to keep track of the audience data

H. Hire a Facebook marketing agency

You are an insurance company that hopes to increase its revenues — but you are not a digital marketer. Hire professionals who can work on Facebook ads for insurance companies.

Be there to share your expertise on the subject matter, i.e., insurance. Generating leads from Facebook ads for an insurance company can turn around your business.

Keep in mind that running ads for any business on Facebook is not easy. But insurance is often complicated with legal terms that are difficult to interpret. Go for catchy visuals, target the right audience, optimize your campaign for performance, test, analyze, and repeat the cycle.

With a good marketing company’s expertise consistency, and hard work, you will generate more leads and sales before you know it.

Generate Insurance Leads Using Facebook Ads – Step By Step Read More »

how to post to multiple facebook groups featured image

How To Get Traffic From Facebook Groups Without Spamming?

Facebook Marketing / Gagandeep Singh

First and foremost, Facebook needs no introduction. It is a social media platform with tons and tons of traffic. As of the last count, Facebook has over two billion users. Most, if not all, accounts on Facebook belong to one group or the other. Each of these groups has people of like minds who are members of these groups.

As a Blogger and content writer, you cannot get tons of traffic from Facebook groups without throwing your links around. In this article, I want to show you how you can use giveaways and active participants in group discussions to drive traffic to your group. If you are in a group and links from different blogs are just flying around, it is high time you exit such groups. I want to take time to tell you some of the reasons why you should join groups as a Blogger and then tell you how you can use a Facebook group to increase your traffic because we now consider some of the notable Facebook Groups for Bloggers.

Networking
SEO Tips
Traffic
Monetization
Backlinks

#1 Networking

If there is one reason why you should join a Facebook Group, it is the ability to network with other Bloggers. Through the groups, you can meet other Bloggers who have passed through the stage you are in. If you are not the type that will always want to prove that you know it all. Joining Facebook Groups related to Blogging will allow you to connect with other notable Bloggers that will change your Blogging career. I still believe that Facebook Group is one of the best ways to find thought leaders in your niche.

#2 SEO Tips

There are many Bloggers out there who started Blogging without knowing anything about Search Engine Optimization. Many Bloggers do not know how to check their Alexa Rank, Ahref, Domain Rating, Domain Authority and Page Authority, among others. Majority of them do not know how to write quality content that will rank on a search engine. Joining Facebook Group to this category of Bloggers is like attending an online class. From these group posts, you can learn how to write articles that will rank on a search engine.

#3 Traffic

increase your traffic by facebook groups

Like what I am about to show you in this article, you can get tons of traffic from Facebook Groups without spamming. Please note that spamming the Facebook groups with your links to get traffic to your website will only bring the Facebook axe on your shoulder. That is why you have to read this article to the very end to learn the legit way of driving traffic from Facebook Groups without spamming.

#4 Monetization

Facebook Group can also be one way of monetizing your blog provided you know how to do it the right way. For example, you have a High Domain Authority blog; you can sell a Guest Posting slot on your blog for as much as #10 to $30 per post depending on how much your Domain Authority or Ahref Domain Rating is. You can also get people to sign up for your online courses or purchase your e-book or plugins through your Facebook Group.

#5 Backlinks

Facebook Groups is also one of the best places to generate backlinks to your blog. When I say this, I am not saying that you should go to Facebook groups and start soliciting for backlinks or exchanging links with others. You can get Guest Posts, either free or paid from different Facebook Pages. This will improve your authority and drive tons of new traffic to your website.

How to Drive Traffic from Facebook Group?

I want you to say that Facebook is fast becoming a sort of social media search engine. Suppose you do not know how to search through keywords. It is very easy to get lost. There are some groups that I never thought that they existed on Facebook, but one way or the other, I got to know about these groups through sheer luck. You can search for groups based on keywords. I want to state it here that most of the famous Bloggers who have Pages running also maintain Facebook Groups. The reason is that it is effortless to attract people of like minds to Groups than Pages.

After you might have searched for the group that you want to become part of the group. It is time to engage with other members of that group. I will not advise that you start sharing your link immediately. You should follow the topics in the group. It would help if you made meaningful contributions to group discussions. Through that you will start getting noticed. Make sure that your contributions are a mini-post of a mini-post that is enough to continue anyone you know much about the question asked.

After you have created some level of familiarity in the group, the next thing you have to do to drive tons of traffic from that blog is to befriend the admins. This does not mean that you should start sending those direct messages. You can create a post to eulogize the admins. You can also specifically write a post to explain how some of their useful tips have helped your blogging career. With that, you have already created a slot for yourself in that group. This gives free access for your next giveaway offer.

The last step that you can do before you start your giveaway is to bribe the Group Admin. You can decide to send the giveaways and packages that feel they might need. You can give them a little “change” for their subscription. Through this, you are telling them that you appreciate their efforts.

If you look at some of the points I have listed, you will notice that they work best when trying to get traffic from a Facebook Group created by someone else. The best you could do for yourself as a Content writer is to create your own group. Apart from the tons of traffic that you will drive to your blog, there are some other benefits of having your own Facebook Group relating to your niche. This includes:

Traffic
Authority
Content Ideation
Data readers and Testers

#1 Traffic

I have mentioned earlier that posting on Facebook Group will bring tons of traffic to your site, but you should expect an explosion in your traffic if you have decided to summon the courage and start your group. Most times, some of us do not have the patience to build a formidable Facebook Group that brings tons of traffic. That is why many preferred to join an already-established Facebook Group. The only best thing you can do for yourself is to build a group that you have control over. The owner of the group that you are driving traffic can decide to kick you out without notice.

#2 Authority

If you want to build authority as a Blogger, you need to create a Facebook Group around your niche. Having a niche will show you how well you know your onions. With time, you will start seeing many of your followers giving you backlinks because there are some things that they have learned from you. Let me state it here that you have to devote substantial time to building your group. You should never see updating content and discovering questions from your audience is a waste of time. It will save you a lot of time needed in building traffic.

#3 Content Ideation

Another fact that you need to know about having your own Facebook Group is that it can help you generate content ideas for your blog. You can ask your followers to ask questions from these group members. You can create posts that you are going to share with your audience. This will push tons of traffic to your website as well. This can also assist you in building traffic to your website.

#4 Beta Readers and Testers

Another opportunity you have with your Facebook Group is to use your followers as beta readers and testers. Let say, for example; you have an e-book that you are working on. You can decide to share the e-book with your audience to sample their opinions about the content. This will allow you to make all the necessary adjustments before the book’s final edition is released to your target audience. This will enable you to see your errors, which would have discredited your e-book.

I would like to recommend some notable Facebook Groups that you can join such groups include Bloggers Helping Bloggers, Content Writers, Stupid Simple SEO, Blogging for New Bloggers, and Blogging with Purpose, Blogging and Earning, Share Your Blog Posts, Blog Promotion among others.

They might change their names or might not be available by the time you’re reading this post. But do check them out.

Wrapping Up

In this article so far, I have tried to look at some of the reasons why you should start your Facebook Group. It also explains some of the ways that you can drive traffic from other Facebook Group pages. You have to be selective when you are trying to create your Facebook Group. You also have to be very careful that you are not spamming Facebook through your links everywhere.

How To Get Traffic From Facebook Groups Without Spamming? Read More »

How to use Facebook Ads for Rental Property?

Facebook Marketing / Gagandeep Singh

Table of Contents

What Is the Facebook Special Ad Category?

Do I need to select a Special Ad Category on my Housing ads?

How do you target your audience within a Special Ad Category?

How to create Facebook Ads for rental properties?

Are you struggling to rent out your apartment or house? Then, Facebook ads for rental properties can give you just the solution sought!

Facebook is always making buzz — and most of the time, for the right reasons. As of the first quarter of 2023, Facebook has 2.98 billion monthly active users, making it the most prevalent social network globally.

About 90% of businesses use Facebook for marketing purposes. With the largest potential ad reach of 2.08 billion people, Facebook is an essential platform for marketers seeking growth.

In short, Facebook is a recognized platform for renting items, including properties.

Not utilizing this popular platform to advertise your rental would be a waste of time, resources, and energy, given the large number of potential tenants available.

So, it’s true to state that Advertising your apartments on Facebook using Facebook Ad Manager is an affordable way to reach potential tenants.

However, if you go to Facebook Ad Manager, you’ll now find a new ad type called the Facebook Special Ad Category in the Facebook Ads Manager.

This category focuses on ads related to housing, employment, and credit.

Facebook introduced it to combat discriminatory practices in advertising and protect users from discrimination based on factors like age and gender.

Curious to learn more about the Facebook Special Ad Category and how to create successful ads for your rental properties?

Fret not! We’ll guide you through all the necessary steps and information in this article.

What is the Facebook Special Ad Category?

The Facebook Special Ad Category is a new group for ads related to social and political issues, housing, credit, or job opportunities.

Facebook chose these ad types due to past discrimination in housing, credit, and employment and the importance of having fair access to jobs, homes, and credit.

Do I need to select a Special Ad Category for my housing ads?

Yes, if your ad is about social issues, housing, credit, or job opportunities, you need to choose a Special Ad Category.

Since your ad is about rental property (housing), select a special ad category.

Housing opportunity ads cover a range of topics related to finding and maintaining a home. People in real estate and related services should be familiar with these types of ads, which include:

– Home and apartment sales or rentals

– Homeowners Insurance

– Mortgage Insurance

– Mortgage loans

– Home repairs

– Home equity and appraisal services

How do you target your audience within a Special Ad Category?

To prevent discrimination, Facebook limits audience targeting options by removing age, gender, or zip code targeting.

However, you can still target your audience by following Facebook’s Special Ad Category guidelines.

Demographic Targeting

Usually, Facebook ads let you reach people based on basic details like age, race, and gender. But for Special Ad Category advertisers, these options aren’t allowed due to Fair Housing laws.

These restrictions apply to all real estate and housing ads. However, Facebook’s approach will still try to find suitable potential buyers or renters for your property.

You might not be able to target specific age groups, but you can include information in your ad to help people decide if it suits their needs.

This method helps direct your ads to the right audience and increases engagement and successful outcomes.

For example, you can’t specifically target 25-year-olds for single-family homes; you can add details in your ad so users decide based on their requirements.

Geographic Targeting

Property managers understand they need to focus on potential renters within a specific local area. Previously, apartment marketers used geographic targeting to connect searchers to properties based on their needs and location.

Usually, Facebook marketers could select zip codes and other detailed targeting options. However, these options were removed for ads in the Special Ad Category to comply with HEC guidelines.

Now, Facebook lets advertisers target a 15-mile radius around an available property. Plus, they can use their data to plan their advertising strategy.

A helpful tip for your Facebook ads is to utilize your data to reach potential renters.

By adding a tracking pixel to your website and using Facebook for remarketing, you can connect with people who visited your site through your ads.

Interest-Based Targeting

When creating a Facebook ad campaign, marketers can usually target audiences based on their ideal customers’ interests.

This customization works well for most products, but property managers must follow HEC guidelines, which prohibit excluding recipients based on race, gender, religion, and other factors.

For your real estate properties, you cannot exclude an audience based on interests, and your interest-based targeting options are limited.

However, you can refine your target audience by adding more interest.

For instance, if you’re advertising a management position in construction, you could include both “Management” and “Construction” as interests to attract more qualified candidates.

How to create Facebook Ads for rental properties

Now that we understand the technical aspects of Facebook’s ad guidelines for housing and apartments, let’s explore how to create Facebook ads for rental properties.

1. Choose Your Ad Campaign Goal

To create a real estate Facebook ad, first, go to “Ads Manager” in the top-right menu. Then, click “Create Ad” and select your campaign goal.

representation of Choose Your Ad Campaign Goal

Campaign goals relate to the six sales stages: awareness, traffic, engagement, leads, app promotion, and sales.

For this example, pick the sales goal to target people likely to purchase your products or services.

2. Create and Name Your Campaign

First, name your campaign for internal use; this won’t be visible to users.

Then, choose if the campaign has a single ad or multiple ad variations under “Advantage Campaign Budget.” All real estate Facebook ads will be in the “Housing” category.

3. Set a Posting Schedule and Budget

To schedule your real estate Facebook ads, simply select a start and end date. For budgeting, input a maximum daily amount – it’s quite straight forward.

Set a Posting Schedule and Budget of your post

4. Identify Your Target Audience

Target a specific audience with real estate and housing ad restrictions. Think like your target audience to reach desired leads.

You can target by location radius, so add a location first.

Also, consider interests when focusing on your target audience. By understanding your audience, you can reach people interested in your ads and listings.

5. Choose Ad Placement

For targeted Facebook rental ads, you may expect them to appear in popular locations like Instagram, Google search results, and news feeds. However, there are many options for ad placement.

You can let Facebook automatically display your ads on different channels or choose specific locations and methods for your ad.

6. Create Your Ad

Once you’ve finished the technical aspects of making your real estate Facebook ads, it’s time to design and create them. This includes visual elements like images, videos, and ad text. Depending on your goals and placements, Facebook will display the most suitable ad formats.

Common formats for realtor Facebook ads are single-image ads, video ads, and carousel posts.

Spend time crafting an ad that is clear and visually engaging to grab people’s attention as they scroll.

Conclusion

In conclusion, utilizing Facebook Ads for rental properties is a powerful and cost-effective solution to reach the vast pool of potential tenants on the platform.

By understanding and implementing the Facebook Special Ad Category for housing ads, you can effectively target your ideal audience while adhering to Facebook’s guidelines against discrimination.

This marketing strategy not only supports rental property owners in generating leads but also promotes fair housing opportunities for all. So, don’t miss out on the potential that Facebook Ads offers; give it a try and watch your tenant inquiries increase.

How to use Facebook Ads for Rental Property? Read More »

How to do SEO For A Magazine Website? (Full Guide)

SEO / Gagandeep Singh

Have a digital magazine and website and want to do SEO for it? Search engine optimization for a new website can be intimidating because of the amount of information out there. Without experienced in-house SEO or consultant, this gets worse. So how to do SEO for a magazine website?

What is SEO?

graphic representation showing cartoon thinking about something in seo

Simply defined, SEO is the process of getting more readers through news or evergreen content. The intention is to boost the click-through rate on organic search engine results.

SEQ is the abbreviation of Search engine optimization, which is a strategy for improving online visibility in a web search engine’s unpaid results. It is also referred to or frequently addressed as “natural”, “organic”, or “earned” results. The higher you rank on top of the search engine page, the more likely you are to be viewed!

Step By Step Guide For Doing SEO For A Magazine

These are some critical but pivotal steps to do SEO for a magazine website and boost it in the simplest way possible:

1. Put the Keywords Aside

For bigger publication websites that may have 500+ to 10,000+ pages, forget about keywords. What you should do is ensure that the search engines can find every one of those pages. This results in higher page views because folks searching for specific items find and remember you. Do focus on key phrases like election news or hurricane alert.

2. Stand Out in Search Results

When we need an answer to our queries, we usually type it into a search engine. Research shows that almost 93% of online experiences begin that way. Then is the next step of clicking on one more or many of them. Opt for specific techniques that help get a high position in SERPs and high CTR at the same time.

3. Open Up your Website

Too many hands spoil the broth… You must have heard of this phase! Similarly, a website asking for too much means the user would avoid it accessing it. Here’s what can be done:

Avoid the option of registration. More prominent publications worldwide are avoiding it because they know people don’t want to pay and get the same news through other sources. Search engines cannot get past a registration form — by using one, and you are merely cutting off all of the content behind that form.
Whey keeps an archive to move old articles to a different address. If you do so, then the search engines will lose track of the old content. And there is a good chance that the older content was getting you a high ranking. It’s best to retain even the older articles on your site and move them to a separate page instead.
Don’t redirect your home page elsewhere because every link you get at one address is potentially a vote lost at the other. Avoid redirecting and use the ‘www’ address. It helps in brand recall, and you’ll get more of those votes pointed at a single address.

4. Restructure the Website

Keep the structure neat and user-friendly. Do have categories, but don’t make it so complicated that visitors won’t find a thing. Remember that Google reads and understands the internet, aim for at least 250 words per page. Have separate pages to target every one of your main keywords, services, or topics.
Also, backlink articles to the hub page. Doing so increases the relevance of that page for the subjects discussed in the articles.
Do have a search tool on your site to record searches performed. Use this tab as a benchmark to record visitor actions. Make sure the phrases that comprise the top 10% of searches are linked from the home page. Search engines work on structured strategies, and hence linking to this content from the home page will boost its relative importance.
Link sensibly — you don’t want fashion connecting to sports and vice versa. Also, be very specific about naming them. Lack of clarity can keep both search engines and users guessing, which is a potential problem.
Add categories and title gags. Ensure that the article title and section are in the title tag. A descriptive one lets the search engine immediately see that the page is about a particular topic.
Headings should be in heading tags like H1, H2, H3, etc., and describe the page’s content. Sub-headings can be placed into lower-level heading tags so that the search engines can see the top-level ones.
Add paragraphs of text in paragraph elements. Using line breaks and tables instead of paragraph tags helps in boosting ranking.

5. Clean, Simple Code

This partis a bit technical but can be done when you want to know how to do SEO for a magazine website.

Getrid of the inline javascript to a separate js file. This helps to improve that ratio.
Reduce bandwidth usage so that visitors’ browsers will cache the js include file the first time they visit the page. For returning visitors, this won’t load the older file from your server. It is just a small saving that adds up fast.

6. No Duplication, Please

You must link consistently using the same address, all the time.
Avoid using query attributes for insite tracking. Many add things like ?homepage=rightside’ to indicate that a particular click came from the page’s right side. Rather go for tools like ClickTracks or ClickTale to track click locations instead.
For multi-page articles, most people put links at the bottom and top of the page. As a result, people jump from page 1 to 2 to 3, etc. But ensure that whenever they jump back, the page URL doesn’t have ?p=1″ or ‘p=0″ in it. If you are doing pagination, do ensure it doesn’t create duplication issues.
Arrange your cookies and avoiding query attributes for sorting, either similar reasons as above. One has the option dynamically inserting a ROBOTS meta tag set to ‘noindex’ whenever you have a sorting query attribute.
Consistently link to sections and don’t mix them — and this would create duplicate content. It’s recommended that you link back to the home page.

7. Your Blog and Content

Don’t dump press releases on your blog. If you feel you should have this on the website for compliance purposes — put it in a “Media” section. A rule of thumb for blogging is never to publish anything on your blog that you don’t think your target customers would want to read. While the visitors do have to pay to read your blog, they certainly don’t want to waste time on it right?

Here are a few other tips to keep in mind when you want to know how to do SEO for a magazine website, especially for a blog:

Only have high-quality 100% unique content on your site
Create pages based on priority
Don’t have annoying ads and pop-ups
Register with Google Search Console
Optimize the core web vitals
Go for a responsive, mobile-friendly design

Bonus Tips

While the above is good enough for your website SEQ, these bonus tips can give you a competitive edge. Let’s take a look:

Even if you don’t need it, add an RSS feed for your latest articles. Place the entirety of every item into the feed and ensure that they have at least one link to another article on your site. Often, others may use software to plagiarise your RSS feed and use it to put content on their sites. In that case, it creates links back to you.

Have an affiliate or reward program for others who link to you. For example, you can create a contest that encourages others to link to you. Keep in mind that links are votes and the more you get, the better shot at a high ranking for your various topics.

Writing unique description tags helps search engines use them as the snippet in their results pages. It eventually means more clickability for your website.

Do have a Google site map along with seeing a Google Webmaster Tools account. Ensure that they verify your site & use this data about crawl problems and links to improve your site further.

A magazine or an online publication can succeed when you focus on accessibility for your site along with SEO. The idea is that you should make it simpler and more comfortable for visitors to see exactly what each page is about — and that too in the shortest amount of time possible. When visitors find it easy to get from page to page, it automatically indicates that even the search engines are doing the same!

One should learn to focus on and create content around long-tail search phrases, which are based on SMM or social media marketing techniques rather than just giving importance to head keywords, which is social media. Link-building, in particular, is about quality and not quantity. And don’t forget about the shift from web pages to mobile-friendly websites!

How to do SEO For A Magazine Website? (Full Guide) Read More »

10 SEO Mistake to Avoid while Re-designing your Website

WEBSITE DESIGNING / Gagandeep Singh

SEO Mistake to Avoid while Re-designing your Website blog banner image

Do you think redesigning your website is all about having a little fun with aesthetics?

Undoubtedly, visuals do all the magic to bring the attention of your audience to your website. But that is not all!

You spend so much of your time and money in creating a flashy website and yet your website is unable to attract the organic search traffic. So, what went wrong?

This happens because while redesigning your website, very often you overlook the importance of what lies under the hood of it.

Now, consider building a restaurant with all the ostentatious interiors and everything flashy. But no one ever visits the restaurant because your prospects don’t really know about it.

This way, you’re never going to do any business and so, the money and efforts that you spent on your restaurant went straight to trash!

The similar scenario happens to your website when your audience does not know about it.

So, what is it that you can do to get your audience know about your website? The answer is simple and you must have often heard about it – SEO!

SEO, the famous Search Engine Optimization, is not a new concept today. With search engines being very picky about their search results, SEO has become mandatory.

Unfortunately, we often overlook the importance of SEO and so it is never rightly worked upon. So, we commit a number of SEO mistakes during the process of website redesigning.

Avoiding any further bustle, let’s move to the 10 SEO mistakes that you need to avoid while you redesign your website:

Mistake #1: Not Introducing the SEO Concept from the Very Beginning

During the redesigning process, if the SEO team is brought to work, it is often too late.

Nothing can be done at this stage because the coding for the website is either being done or probably completed.

So, at this stage, there is nothing much that the SEO experts can do to save your website.

SEO must be ensconced in the strategy of your website design from the very beginning. If you ignore this element in the beginning itself, it will be grueling for you to add it later to the framework of your website.

So, it is always advised to involve the SEO team in the beginning of the process.

“The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build.

Everything from the structure of your website to the meta description of your website pages is important and should be taken into consideration.” says Laura Hogan, Marketing Director at OverGo Studio.

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Mistake #2: Not Auditing your Existing Website

Under website redesigning, your new website is obviously going to overthrow the old one. After you revamp your old website, there is no way you can get it back.

But before you decide to tear down your old website which is no longer going to exist, make sure you run an audit on it. The metrics and data from your previous website can be of great help and make sure you don’t lose it without making the best use of it.

Some of the key metrics that you can consider to audit your website are:

Highest performing keywords
Number of visitors
Pages that bring traffic
Indexed pages
Inbound linking domains

Studying and auditing these metrics can be of great help while working on SEO during a website redesign.

Content audit is very beneficial when it comes to seeking more conversions and an improved SEO. And so, you must know how to audit your website in the right way, before you move to a new one.

“Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers!

Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project!” says Samantha Winchell, SEO Analyst at New Breed.

Mistake #3: Failing to Make a Good Use of Keywords

SEO evolves every day and as previously it was all about keywords, now it is not!

So, you cannot simply stuff your website with keywords and steer clear to search ranking.

These days, if Google finds out that you’re being blind at using keywords or that you’re deliberately hiding the keywords on your website, it is going to take a toll on your ranking.

But that doesn’t mean that using keywords is superfluous. You just have to do what Google wants you to do and that is – write for your audience, not for yourself.

Create a high-quality content where you can naturally let the keywords work.

“In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.” says Google.

So, while you redesign your website, you need to work very carefully with words commonly searched by your audience. You can learn how to target your keywords for better rankings. For this, you can use any of the available SEO tools to indentify the target keywords.

“Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development.

SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies.

The result is that post-go-live, marketers begin scrambling to rewrite content that is already live to improve SEO.

Marketers can reduce this additional effort by including an SEO keyword analysis at the front end of a web redesign project – during website strategy development, and then using the findings and recommendations from the keyword analysis to inform content development.

This, coupled with a deliberate focus on content development during the web redesign process (rather than as an afterthought) can help marketers make huge leaps regarding SEO without the post-go-live scramble.” says Denis Goluboff, Senior Web Manager at TREW Marketing.

Mistake #4: Failing to Set up 301 Redirects

What are 301 redirects? A 301 redirect is a permanent redirect from one of your URLs to another.

During website redesign, it is very crucial to set up the 301 redirects when you’re working on URL restructuring or on site map changing. This will help you transfer your valuable SEO data from the old URL to the new ones.

“Before doing any 301 redirects, create a URL outline of your old site. Excel is a great, simple way to do it: create a tab for each of your main menu sections, and list all menu sub items with their corresponding URL in that tab.

Use this as a road map to creating all 301 redirects, marking off each URL you redirect without leaving any pages behind.” says Shannon Good, Inbound Marketing Consultant at Savvy Panda.

In case you fail to set up your 301 redirects, you might face a great fall in your search rankings and your audience might face a whole lot of “404 Errors” that you’d never want!

Mistake #5: Failing to Adopt the Correct URL Structure

URLs are generally not focused upon and believe it or not, URLs play a great role in SEO.

How is that now, you ask?

It is not only the searchers who are precise about their search on the search engines. The search engines also prefer those pages or websites that have a URL depicting the content of the page. And so, if your website is besieged with the cryptic and lengthy URL’s, you must restructure them during your next website redesign.

These lengthy URL’s usually fail to depict what your website wants to tell its audience and so, it is not recognized by the search engine which in turn has a big hit on your rankings.

“Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords.

Your URL structure also needs to follow suit according to your site map. Keep the structure organized for the user experience. Subfolders add value to parent pages.

For instance, don’t have a URL at domain.com/services/ and a services category as domain.com/category-1/. A services category should support the parent services page and should look like domain.com/services/category-1/.” says Eunice David, Marketing Manager at Adhere Creative.

While you’re restructuring your URLs, we advise you to use a dash (-) in place of an underscore (_).

The reason behind this is that Google considers a dash as a word separator and so, the words in your URL will be considered as separate. But underscore is considered as a word connector and so it connects many words as one. With dashes, your URL has better chances to get featured in the search results rather than with underscores. So, you can take a note of it while restructuring your URLs.

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Mistake #6: Failing to Get Rid of the Crooked Backlinks or Inbound Links

One of the ways to earn good search engine ranking is to get the inbound links or backlinks from some reputable websites.

Click To Tweet

But backlinks can sometimes prove out to be toxic for the credibility of your website.

If your website is linked with some of the low-quality websites indulged in spamming, Google can bring your rankings down. This is also known as negative SEO.

Sometimes, to encourage negative SEO for your website, the spammers deliberately link your website with such low quality websites. But, to avoid this, you can use the tools like Google Webmaster Tool.

With the help of this tool, you can tell Google not to pay attention to such spamming backlinks.

“Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on.

This is the mistake, a link-building mindset. Stop thinking about link-building. Start thinking about link-earning.

Focus on making your content easy for your audience to consume, understand and share with their audience.” says Bradley Smith, Sr. Marketing Technology Consultant at Digital Relevance.

Mistake #7: Avoiding Responsive Design

Your website’s rankings will recuperate if you manage to keep your audience as well as Google happy!

Your audience will always demand a great browsing experience with every device that they’re using. For delivering such a hassle free experience, Google advises you to use Responsive Design as a configuration for your website to make it mobile-optimized.

The best thing about responsive design is that it allows your website to use the same URLs with any device and all the URLs are structured to serve the same HTML code. This feature is unavailable in the other configurations like implementing dynamic serving or setting up a separate mobile site.

“This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh.” says Google.

Mistake #8: Not Unblocking the Search Engines from Peeking into your Website

Not thinking like your visitors- the humans

After spending all the time in creating the new striking face of your website, it’s time for you to do the honors and Launch!

Now, hours have passed after the launch and you sit there, waiting for Google to show your website in the search results. But nothing happens. Why? What happened?

Go back in time and recall. While you were working on the redesigning of your website, you might have blocked the search engines to take a look at what’s inside it. And then, you forgot to unblock it before the launch!

It can be a great inconvenience and so, make double sure that you’ve unblocked the search engines to peek into your new website’s framework before you launch it.

“A silly issue that causes huge problems — and happens more often than you would think — is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live.

This often happens when the site is in a dev environment and has robots.txt set to block all search robots, then the site is taken live with the all-exclusive robots.txt file still in place and the site’s search traffic suddenly grinds to a halt.

To avoid this one, make sure to check your robots.txt file once your site goes live. Double check it with Google Webmaster Tools to make sure your site is being indexed.” says David Bascom, Managing Partner at Fit Marketing.

Mistake #9: Failing to Add Analytics Software to the Website

What fun is a website redesign if you never get the idea how your new website is performing against your old one?

You will never get to know that if you fail to add the analytics software to your newly designed website. Adding the analytics software will give you the answers and details for questions like – Is the keyword research working?

Was the audit for the previous website beneficial? Is the new URL structure working as expected?

Your analytics software will track all the insights that can help you answer these questions and work on them later!

“I think one of the biggest and most egregious errors one can make when redesigning a website is to forget to paste the proper Google analytics code on the new website.

It’s pretty difficult to track the success of a new site designed to have a higher conversion rate… without any conversion code or analytics tracking.

We had a client hire a web design agency to redesign their website only to forget to paste the old code on the new site–and you can make sure the SEOs get blamed for everything.

We now make sure to have a website redesign checklist, whether our client uses an external agency or we handle it ourselves!” says Lincoln Chan, Senior Account Manager at LocalTrifecta Internet Marketing.

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Mistake#10: Not Thinking like Your Visitors- The Humans!

Unlike the previous search results that were in accordance with one-word queries or that avoided the whole sentences, Google has now started to respond to the queries that include complete sentences or questions.

And so, with the search results becoming more conversational, you can only win if your website depicts the data that is meant for the visitors – the humans!

So, avoid being just a robotic pool of content. Provide what your audience is looking for and to begin with that, you need to think like a human first!

“The biggest mistake I’ve ever made was designing with SEO at the top of the priority list. It made the site awkward and ineffective. The best way to fix this is to focus on creating value for your personas and delivering the user experience they would like.

When you focus on those items, SEO takes care of itself.” says Doug Davidoff, CEO at Imagine Business Development.

With these most common SEO mistakes during Website Redesign, most of us face a greater crisis with Google ranking and with building the credibility of our newly built websites.

For a better SEO ranking of your newly designed website, make sure you pay as much focus to the insides of your website as you pay to its appearance.

Things will surely work out for the best if you avoid these mistakes and listen to the experts and, of course, to Google!

Stick around for more information on how you can make your redesigned website a huge marketing success!

10 SEO Mistake to Avoid while Re-designing your Website Read More »

Author name: Gagandeep Singh

Complete SEO Checklist to Rank Higher in 2023

1. Start with This Basic SEO Checklist

a. Add Google Search Console and Bing Webmaster Tools on your website

b. Add Google Analytics code on your website

c. Add YOAST SEO Plugin (only for WordPress websites)

d. Build a Sitemap

e.Review Manual Actions

2. Keyword Search Checklist

a. Identify Your Competitors’ Keywords:

b. Find Primary Keywords:

c. Search for Long-tail keywords Variations:

d. Using Google Autocomplete:

e. Utilize online communities:

f. Google Keyword Planner:

g. Know Your Keyword Difficulty:

h. Keyword Optimization:

i. Find “Question Keywords” with ATP:

j. Understand Search Intent:

3. ON-PAGE SEO Checklist

a. Short URLs with the Target Keyword

b. “Sprinkle” the Target or Primary Keyword in the First 100 Words

Simple Ways to Exponentially Grow the Website Traffic

c. Place your Keyword on One H1 Tag on your Page

d. Optimize Images

e. Use LSI keywords and synonyms

f. Use External links

g. Use Internal Links

h. Meta Title and Meta Description

i. Review Your Website’s Current Content

j. Fix Orphan Pages

4. Content Checklist

a. Divide your Content into Chunks

b. Add Schema Markup to Magnify the Visibility

c. Use Multimedia

d. Use the “Skyscraper Technique.”

e.Keep Your Website’s Content Up to Date

5. Technical SEO Checklist

a. Discover and Fix Crawl Errors

b. Make Sure your Site Loads FAST

c. Fix all Broken Links

d. Make Sure your Site is Mobile-Friendly

e. Fix Duplicate Content

f. Examine Your Page Through Google’s Eyes

g. Secure Your Website with HTTPS

h. Fix Redirect Chain Issues

6. Link Building or Backlinks

a. Competitor Backlink Analysis

b. Plan Email Outreach

c. Guest Blogging

d. Broken Link Building

e. Links from Local Business Websites or Local Press

f. On a Quarterly basis Review your Link Profile

g. Natural Link Building

h. Convert Unlinked Mentions to Links

Final Thoughts

Discover the 5 Benefits of Using Facebook Lead Ads

Table of Contents

Facebook Lead Ads

Why Facebook Lead Ads

Facebook Lead Ads Example

Prominent Benefits of Facebook Lead Ads in 2023

Native Functionality

Mobile Responsiveness

Easy Data Collection

Highly-Targeted Segments

Effortless Integration with CRMs

Final Words

How to test and improve SEO strategies for better search visibility?

What is an SEO Test?

There are 6 parts to any reliable SEO testing:

There are two kinds of SEO tests:

The on-page SEO checklist includes:

Off-page SEO checklist includes:

Why do On-page and Off-page SEO matter?

Why should you conduct SEO testing?

What is the best time to improve SEO testing?

Why is regular SEO testing suggested?

How to test and implement better SEO Strategies?

1. Interlink the Target Page with Requisite Content Using the Keyword in the Anchor Text