What is White Hat or Ethical SEO and Its Benefits

what-white-hat-ethical-seo featured image

White Hat SEO refers to Search Engine’s optimization strategies that are in accordance with the terms and conditions of the major search engines, like Google and Bing

It is also known as Ethical SEO, which is, using only those techniques and strategies that search engines consider to be acceptable.

No doubt, Google algorithm incorporates multiple signals while determining where your web-page ranks for a search term (keyword). 

Knowing the benefits of White Hat SEO that carry the most weight and optimizing accordingly can be the cause of either success or failure of your online business. 

Generally, White Hat SEO refers to all those practices that improve your rankings on a Search Engine Results Page (SERP) while preserving and maintaining the authority and integrity of your website and continuing with the search engines’ terms of service. 

These strategies stay within the bounds as defined by Google. 

There are no secrets, there is no magic wand that your online business will automatically rank your site first in Google (sorry!), but the good news is that there are strategies and practices outlined that will make it easier for search engines to crawl, index and understand your content.

Strategies of White Hat SEO include:

Strategies of White Hat SEO include:
  • Offering Quality Content

Always offer high-quality content that meets your target audience needs. Use SEO keyword research tools to discover the most relevant keywords that your content should be optimized for. 

Proper use of images and videos will entice the viewers’ attention and help them to understand it easily (better user experience). 

  • Fast Site Loading Times and Mobile-Friendliness

Google is now focusing down on mobile. In other words, the Google index is getting mobile friendly and if you don’t have a mobile-friendly page, then you are likely to suffer with low rankings in the SERPs. 

  • Descriptive, Keyword-Rich Meta Tags

Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about, and thus are vital for SEO.

Some of the meta tags to keep in mind are: Title Tags, Description Tags, Robot.txt Tag, Alt Text, Canonical Tag, Header Tag (H1, H2, H3)

  • Easy Website Navigation

Sites that are easy for users to get around tend to perform better in search results. You really don’t want your visitors to have to think about where they need to go and how to get there. 

Make it easy for your targeted user to navigate. Follow the KISS rule. KISS: Keep ISimple, Sometimes- keep the structure of your navigation simple.

  • Quality Link Building

Links act as a ranking factor and allowed Google to measure the quality of a page based on the number of links pointing to your web-site. 

Building a quality link is so effective because it is based upon the proposal that a link could be built only if your content’s quality is worth mentioning. Building quality links are necessary for  organic rankings online business in an ethical way.

You May Like: 10 SEO Website Design MistakesMIGHT LIKE ALSO: Complete SEO Checklist for 2020 to Rank Higher

Why White Hat SEO Strategies Important?

White Hat SEO strategies are important because failing to follow these strategies or trying to deceive them (which is known as Black Hat SEO, involves using unethical techniques such as hidden text, keyword stuffing, etc) can get your site banned from Google and other search engines.

Google is an unquestionably powerful source of the free traffic to your website or blog, and being banned from Google means, it can result in a drastic drop in website traffic and even business (Don’t take the risk)

What’s even worse? Once you’re banned from Google, means maybe a lifetime ban from Google.

Should You Implement White Hat SEO Methods?


Implementing White Hat SEO practices is the best way to create an ethical, sustainably successful website and online business which search engines love and happy to send traffic by showing your website in top results.

No doubt, “white hat” techniques can take a lot of time and hard work, but it can guarantee that you are safe against Google’s Spam team. 

Here are some advantages of using White Hat SEO techniques: 

1. Helps you to adhere to your website in the SERPS:

If you are following the quality guidelines set by the search engines, your website will be cemented in the SERPs for the right reasons. 

You are free from the worries of getting caught or banned.

2. Free from Penalty

Black Hat and grey hat SEO people may give temporary results rapidly, till the time they get caught. Since you are abiding by the Google algorithm as well as its legal rules and regulations, then you don’t have to worry about getting penalized. 

This is what that makes a big difference between Black Hat and White Hat SEO.

3. Adds Value to Your Money

White Hat SEO needs no high-priced and computerized tools to help you with your ranking.

Since White Hat SEO is more focused on the long-term goals, it would take time to see the result. 

You don’t need to spend much, but you need to have to work harder and have more patience while keeping quality in mind. You need to keep your audience in mind while producing content.  MIGHT LIKE ALSO: Facebook Messenger Marketing for Boosting Business Leads

4. Is an Excellent Way to Build Stronger Relationships

By publishing high quality and original content, you can establish yourself as an industry leader in your niche and prove to be worth to your visitors, also you inspire your audience to build a good relationship and that they’ll keep coming back for more. 

Along the way, you are building a relationship and trust with them and you would go a long way in promoting your long-term relationship.

5. Healthy Website Ranking

White Hat SEO can provide better results which can last longer.  

“Slow and steady wins the race”

Abiding by the policies and rules set by the search engines, white hat SEO is less risky. You will notice that the result may be slower compared to black hat SEO, but you are also aware that it will grow steadily over time.

6. Will NEVER Tarnish your Reputation

With the use of White Hat SEO, your company’s reputation is safe and sound (believe me). 

Google will notify how diligent you are respecting and following search engine guidelines; thus, will deem your website trustworthy enough.

7. White Hat Strategies Can be Shared

White Hat SEO strategies are transparent strategies that have got nothing to hide and which usually involve page rank improvement, branding, content and link building.

Since you are confident that you are not violating anything – no matter what – you can easily share these white hat SEO strategies to all of your employees. This will ensure longevity with your employees as well as clients.

You May Like: Simple Ways to Exponentially Grow the Website TrafficMIGHT LIKE ALSO: Website Redesign – 10 SEO Mistakes to Sidestep

To wrap it all, 

Building a business is like a bounce back.

“As you sow so shall you reap”

Anything that you do with it will always come back to you. If you opt for doing unethical things, then it will go back hurting you. 

However, if you opt to work hard and follow the guidelines, then all your hard work will repay you and future-proof your online business.

If you really want to stay ahead in the race of the competition, make sure that you employ the White Hat SEO techniques in your website building and implementation.

If you have any queries related to White Hat SEO; we are here, happy to help you. 

Banisoft always works to promote your website ethically. We judge our success by the success enjoyed by our clients, not by our own financial gain.

If you want to work with ethical marketing and promoting agency, feel free to contact us. We would be happy to provide free 30 minutes chat exclusively for your queries.

Thank you for reading.

Scroll to Top