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Content Marketing

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Any business that wants to advertize its products and services can’t overlook the importance of content marketing. It is a strategic process aimed at acquiring and retaining audiences who are looking for a similar business as yours.

There’s a large online audience out there searching information on almost every topic you can think of. But, there are also equal number of companies and brands writing for them. Businesses that educate the prospects, more efficiently and interactively, are likely to gain their trust.

If you’re still thinking why you should go for content marketing, check out the following stats:

More than 80% businesses are doing it 80%
80%
It is observed to increase conversion rate by over 40% 40%
40%
Your campaign cost-per-click is reduced by approximately 60% 60%
60%

The digital revolution has changed nearly every aspect of marketing, and content marketing is no exception. In fact, content marketing was one of the earliest forms of marketing, dating back to the late 19th century.

John Deere was an early pioneer with their Furrow magazine, and in 1902 the Genesee Pure Food Company armed its salesmen with Jell-O™ cookbooks, propelling the brand into a household name.

Without a doubt, content marketing can deliver substantial results for your business. By combining the latest marketing trends with industry best practices, we can help you create content that performs.

Content is one of the most powerful tools you can use to promote your business in the digital space. Approximately 90 percent of online searches are performed to find a blog, image, video or social media post to seek information on a topic.

By providing useful and relevant content, you not only get a chance to provide useful information and develop an enduring relationship with your target audience but also compel them to convert into returning customers.

How Can Your Business Benefit From Content Marketing?

  • High quality content builds brand authority
  • Adds value to your business’ online marketing efforts
  • Portrays you as a reliable source of information for a specific topic
  • Encourages long-term customer engagement and return visits
  • Gives you a chance to know and interact with your customers

Hire our content marketing services to position yourself as an industry leader.

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Our content marketing agency help you create content that leaves a long lasting impact on your potential customers. Our team of experts focuses on creating bespoke brand experiences that improve credibility and ultimately, benefit your business’ bottom line. We will help you craft content strategies that build brand value online, in turn creating loyal audiences, not links.

Whether you are looking to increase website traffic, boost social shares, attract customers or generate organic links, our marketing experts can create compelling content that will take your business to the next level.

We will join the dots between your business objectives and content marketing strategy to attain superlative engagement statistics.

Our Step By Step Content Marketing Process

Develop A Content Strategy

Our content marketing experts will work with you to know your business as well as the audience you want to target. This stage involves an extensive research, qualitative and quantitative investigation, competition analysis etc.

The inputs help us to brainstorm and decide on the theme, format, purpose as well as schedule of content posting. By understanding your audience’s interests, needs and expectations, we strive to create content that garners maximum engagement.

Production

The production phase is not only about writing catchy taglines and grammatically correct content. Instead, it should appeal to the target audience and perform well across different platforms.

Our content production team has the versatility and proficiency to deliver creative write-ups in a variety of formats, such as blogs, eBooks, editorials, brochures, videos, infographics, social media posts and many more.

Content Marketing

Once we have created informative and noteworthy content, we will work towards getting maximum exposure for it. Utilizing social media, pay-per-click ads, emails, banner campaigns and search marketing, we make sure that the content reaches the right audience at the right time.

Our team will also regularly monitor the performance of the posted content to track if it is delivering the anticipated ROI.

Optimization

Content marketing process is incomplete without proper measurement and evaluation of the results. Our team uses different tracking tools to make sure that the campaign is hitting the right notes.

This helps us work proactively, measure key performance indicators and tweak the content marketing strategy to ensure that the desired conversion rate is achieved.

Call us today at +91-985-574-7766 or Email us at gagan@banisoft.com

Get Your Free Quote

Why Choose Us?

Team

We are a team of experienced and specialist editors who can create stimulating content for all sectors and platforms.

Improving

We aim at improving your brand’s online presence and reputation among the target audience.

User Experience

Our content strategy works in your best interest, ensuring that it creates a flawless user experience.

Sales Figures

We focus on increasing user engagement, lead generation and sales figures.

Used wisely, our content marketing services can bring great results for your business, such as:

  • Get your brand, product or service noticed by maximum online usersLet people know what you have to offer.
  • Develop positive relationship with prospects and enhance loyalty with the existing customers.
  • Encourage word of mouth marketing for your company or brand.
  • Share relevant and search engine friendly content to improve your ranking as well as get more people visit your website.
  • Present you as a knowledgeable and expert entity in key areas.
  • Create communities where users can turn to for reliable information.
 

Let’s Make Things Happen!



     

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