The Ultimate Guide: List of Best SEO Tools Every Small Business Needs in 2024

To truly succeed in search engine optimization (SEO), you’ve got to get your hands on the right tools. 

Trust me; you won’t be able to conduct thorough keyword research, scrutinize your competitors, monitor rankings, keep an eye on traffic and conversion trends, fix technical issues, or nail content marketing without them.

Now, I know what you’re thinking – with so many tools out there, how on earth do you pick the right ones? 

Don’t worry; we’ve got your back! We’ve put together a list of the top SEO tools for small businesses in 2024.

But hold up – before we dive into that, let’s ensure everyone understands why SEO is crucial for small businesses. 

If you’re a small business owner who thinks SEO is just another expense you can do without, you’re not alone. 

Over half of all small businesses need an SEO strategy in place, and 22% still need to plan to create or implement one in the coming year.

However, it’s essential to realize that small businesses have a lot to gain from SEO. 

In fact, it’s no exaggeration to say that companies who don’t invest in search engine marketing are putting themselves at a huge disadvantage compared to those who do.

SEO can help your business become an authority within your industry and boost brand awareness; ignoring the power of SEO could seriously hinder your growth potential. 

Plus, it’s an excellent way for businesses of all sizes (both online and offline) to promote themselves organically without spending a penny!

Curious about the benefits of SEO? Just keep on reading!

SEO, short for Search Engine Optimization, is a must-have strategy for any business with an online presence. A higher-ranking site in search results is more likely to be visited, while sites buried on the second or third pages tend to get much less traffic.

Now, if you’re running a small business and assume that the first page of search engine results is out of reach, think again! 

By implementing the right strategy, you can outshine the competition and achieve an even better ranking.

SEO boosts brand awareness for your small business

When people repeatedly see your brand on the first page of search engine results, they become more familiar with it. They’ll remember you next time they need a product or service you offer.

SEO improves website speed and convenience

Search engines rank user-friendly websites higher. To optimize your site for search engines, you must enhance user experience. The more convenient your website, the better your chances of attracting customers and making sales.

SEO helps your small business outperform competitors

Even if larger companies dominate your industry, good SEO practices can attract more clients and help you surpass their rankings. Investing in optimization increases your ranking and makes your business the top choice for potential customers.

SEO provides better conversion rates

Optimized websites load quickly, navigate easily and work on mobile and tablet devices. These factors attract and retain visitors, turning them into regular customers. 

Easy navigation encourages users to subscribe, building a base for email marketing and creating organic traffic. This targeted audience is more likely to convert than generic traffic.

SEO helps small businesses attract new customers

Did you know small companies with a website grow twice as fast as those without one? Regardless of your industry, potential customers are online, waiting to be discovered. 

Marketing aims to bring in new customers, and SEO achieves this through specific methods and strategies. Improved search rankings lead to targeted site visits and more customers.

SEO drives targeted traffic through keywords

Keywords are crucial for search engine optimization. They reveal what potential customers are looking for and their intentions – whether they’re researching, browsing, or ready to buy. By understanding this, you can attract relevant traffic to your site. 

SEO experts target these search intents, making it an effective advertising technique for small businesses. You won’t waste time or money on people who aren’t interested; instead, SEO will guide those actively searching for your product to your website.

SEO is cost-effective for small businesses

Small businesses often need more budgets, making competing with larger companies in marketing efforts difficult. However, an SEO strategy can level the playing field without significant advertising expenses. Pay-per-click (PPC) advertising is effective but usually reserved for those with larger budgets. 

Small businesses can use SEO instead to achieve search results similar to their competitors. Once you attract the right traffic and convert visitors into customers, ongoing SEO maintenance becomes more affordable than running paid marketing campaigns.

Long-lasting results from SEO investments

Online ads deliver results only as long as you continue investing in them. In contrast, money spent on SEO provides lasting benefits by attracting new customers over time. Although the rewards from SEO may take time, the goal is to secure high-ranking positions in search results and maintain them to increase brand awareness and conversions. 

Regularly maintaining your SEO requires investment but is less costly than paying for continuous advertisements.

Now that you’re familiar with the advantages of SEO, let’s explore the top SEO tools for small business owners and entrepreneurs like you.

We’ve categorized the best SEO tools into five high-performing groups:

1. Keyword Research Tools

2. On-Page SEO Tools

3. Backlink Analysis Tools

4. Rank Tracking and Monitoring Tools

5. Local SEO Tools

Keyword research serves as the backbone of any SEO and SEM marketing campaign. Without it, SEOs, marketers, and webmasters could be aimlessly creating content without any solid “business” rationale.

Put simply, keyword research involves discovering the popular words and phrases that people type into search engines when looking for specific information.

Sometimes, other aspects of SEO like Core Web Vitals and backlinks grab more attention, making it easy to overlook the crucial role of keyword research in SEO.

But let’s dive into 5 reasons why every SEO expert and marketer should prioritize keyword research when crafting content or kicking off a new SEO campaign:

1. Discover what people search for online

2. Gain insight into the competitive landscape

3. Uncover low-competition content opportunities

4. Understand search intent

5. Get inspired to create new content ideas

Now that you’re aware of the importance of keyword research as a key factor in achieving high rankings on search engine results pages (SERPs), we recommend these top five tools for efficient keyword research:

Best Keyword Research Tools for Small Businesses

Semrush: Top Keyword Research Tool for Small Businesses

Think of Semrush as a toolbox of SEO tools to help your business succeed on Google. They offer small businesses the best overall keyword research tools, including competitor reports, search volume trends, keyword gaps, and more.

Key Features of SEMrush

– Track daily rankings of your website based on target keywords.

– Get a checklist to improve your website’s search engine rankings with On-Page SEO Checker.

– Create better content with the SEO Content Template.

– Access an integrated dashboard with data from Google Search Console, Google Analytics, and SEMrush accounts using Organic Traffic Insights.

– Compare keyword profiles among your top five competitors with Keyword Gap Analysis.

SE Ranking: Most Affordable Keyword Research Tools

SE Ranking is a cost-effective alternative to Semrush for those new to SEO. Find keyword suggestions, track changes, and analyze SERPs quickly through its user-friendly interface at an affordable price.

Key Features of SE Ranking:

– Audit websites for backlinks and technical SEO information.

– Conduct keyword research and track keyword positions.

– Create keyword clusters for building topical authority.

– Build white-label reports for clients.

Ahrefs: Best Tool for Insights Across Multiple Search Engines

Ahrefs offers a free basic version and comprehensive paid plans, including tools for multiple search engines like Google, Bing, Yahoo!, and Amazon. Its Site Explorer lets you review the top pages on your site, including content, PPC reports, and backlinks.

Key Features of Ahrefs

– Analyze optimized anchor texts with the “Anchors” report.

– Access visual reports on web pages where you currently gain links.

– Find guest posting opportunities in your niche for backlinking.

– View web pages with the most social media shares using “Top Content.”

– Analyze up to 200 URLs at once with Batch Analysis.

Google Keyword Planner: Best for Advertisers and SEO purposes

Google Keyword Planner is a valuable tool for both advertisers and SEO purposes. It helps find relevant keywords and even reveals competitors’ keywords.

Key Features of Google Keyword Planner :

  • Discover new keyword ideas
  • Get exact search volumes from Google’s database, including trends
  • See Keyword Difficulty estimates to gauge ranking difficulty
  • Use advanced filters to find specific keywords
  • Save time with Competitor Analysis, showing their keywords

Ubersuggest: popular free SEO keyword research tool

Ubersuggest is a popular free SEO keyword research tool with features like keyword and content planning, competitor analysis, and backlink statistics to help users shape their strategies.

Key Features of Ubersuggest:

  • Learn from competitors’ digital marketing successes with Domain Overview.
  • Find top-ranking pages on competitors’ sites with Top SEO Pages Report.
  • Access hundreds of keyword suggestions, from short to long-tail phrases.
  • Review the best-performing content for all keywords to understand popular topics.
  • Explore the content people are linking to in your field using ubersuggest’s backlink feature. 

On-page SEO involves fine-tuning the visible aspects of your website, such as technical specifics like site speed and search engine crawlability, content elements like title tags, keyword usage, and readability. 

Plus strategic choices like appropriate URLs, addressing search intent, and enhancing your site for user experience.

Want to improve your website’s organic reach? Optimized on-page SEO is the way to go. Don’t worry – there are plenty of fantastic software tools that make the process both simple and automatic. 

Some big-name on-page SEO tools you might have heard of include GrowthBar, Screaming Frog, Clearscope, and, naturally, Google’s free tools Search Console and Lighthouse Audit. 

These tools can help you with everything from performing SEO audits to managing internal linking and identifying content gaps so you can enjoy higher rankings.

Let’s explore the potent On-page SEO tools and their notable features:

GrowthBar: Ideal for content optimization

GrowthBar is the top-ranked AI-based writing and optimization tool on G2. SEO enthusiasts rave about this software because it allows you to create lengthy content from scratch using AI or tweak your existing blog posts for on-page best practices. 

If producing tons of Google-optimized content is a priority for you, GrowthBar might be your perfect match.

Key Features of GrowthBar:

  • AI-powered writing with a 2-minute first draft builder that crafts 1,500+ word blog posts in just a few clicks.
  • Blog post optimization for word count, keyword usage, ideal URLs, readability, and more.
  • Active recommendations for internal links and other SEO enhancements right within your posts.
  • Keyword metrics like related keywords, search volume, difficulty score, “people also ask,” and a state-of-the-art rank tracker for monitoring your tweaks.
  • Compatibility with 20+ languages and 20+ countries. 

Google Search Console: The must-have free on-page SEO tool

If you’re looking for a fantastic free SEO tool, look no further than Google Search Console! It helps you keep an eye on your website’s performance in Google’s search results and gives valuable insights. 

While it won’t handpick keywords for you or craft content, it does show you how Google is indexing your site and presenting it to users. 

You’ll also be able to track your keyword rankings over time, troubleshoot technical issues on pages, and spot any oddities in your SEO data. And the best part? It’s completely free!

Key Features of Google Search Console:

– Easy access to clicks, impressions, and keyword rankings – including past data

– Detection of indexing issues, 404 errors, and broken links

– XML sitemap submission or forced indexing of pages

– In-depth page metrics to see which search terms your site ranks for

– Identification of issues caused by manual penalties or Google algorithm updates

Yoast: A top choice for WordPress users

Hundreds of thousands of businesses rely on Yoast to optimize their on-page SEO. 

This easy-to-use plugin integrates seamlessly with your WordPress dashboard, guiding you to make crucial SEO enhancements such as meta tags, canonical URLs, 301 redirects, keyword density, and more. 

With Yoast’s title and meta description templates, you can also preview how your listings will appear in Google search results. So you’ll know exactly how your site is being showcased.

Key Features of Yoast:

– Post and page-level optimizations focusing on keyword density and readability

– Customizable titles and meta descriptions

– Internal linking suggestions for your posts and pages

– Effortless 301 redirects setup

– Schema automation in the WordPress admin panel

– Yoast Local SEO for optimizing towards a local audience

– Support for 19 major languages, including Spanish, Portuguese, German, Greek, and Arabic

– Keyword research powered by Semrush

Screaming Frog: Your go-to technical SEO pal

Despite its quirky name, Screaming Frog isn’t an indie rock band; it’s actually the top-notch on-page SEO tool for technical fine-tuning. Also known as web crawlers, SEO spiders check website indexing for search engines like Google. 

Screaming Frog sets itself apart by finding broken links, auditing redirects, and gathering your site’s page titles and metadata. It’s a handy little helper for both on-page and off-page SEO endeavors.

Key Features of Screaming Frog:

  • Quickly find and fix broken website links and easily send error reports to developers.
  • Check redirects for issues and upload URLs for site migration.
  • Review page titles and meta descriptions for length, duplicates, and missing information.
  • Detects duplicate content, including matching URLs and low-content pages.
  • Extract data from web pages using various methods.
  • Examine URL blocking, directives, canonicals, and rel attributes.
  • Create XML Sitemaps with advanced settings.
  • Connect with Google Analytics, Search Console, and PageSpeed Insights for user and performance data.
  • Crawl sites with lots of JavaScript using Chromium WRS.
  • Visualize website structure with interactive diagrams.
  • Plan automated crawls and exports to Google Sheets or the command line.
  • Monitor SEO progress by comparing past crawls to staging.

Surfer SEO: The ultimate sidekick for optimizing written content

Look no further than Surfer SEO for a platform that uses advanced AI to cover various SEO-related tasks. 

From finding keywords and planning content to analyzing SERPs and auditing your whole site, Surfer SEO has you covered. If you’ve got an established website that’s not performing as well as you’d hoped, this auditing function is a game-changer. 

It helps pinpoint exactly what areas need improvement so you can start seeing better results.

  • Surfer SEO provides tools to enhance your website’s search engine ranking, such as optimizing blog posts and creating landing pages.
  • Using content scoring, multi-keyword analysis, and SEO content briefs, you can quickly spot areas for improvement and optimize your content for keywords.
  • Integrate with Google Docs, WordPress, a Chrome Extension for keyword research, a SERP analyzer, and directly with Google Search Console through Grow Flow for weekly optimization opportunities.

Backlinks hold significant value in the world of SEO, as they show search engines like Google that your website is authoritative. This is particularly true when other respected domains link to your site.

Curious about backlinks?

If you’re somewhat new to SEO, you may be asking, “What exactly is a backlink?” 

Simply put, SEO backlinks are links from another website that point to your site. High-quality backlinks can boost your search engine rankings and make your website more visible in search results, leading to increased traffic.

However, backlinks are just one piece of the SEO puzzle. Since backlinking occurs outside of your website, it falls under the category of off-page SEO, as opposed to on-page SEO, which focuses on the content within your site. Essentially, search engines use backlinks to measure the authority and relevance of your website in relation to specific search queries.

Why do backlinks matter?

Backlinks help enhance your SEO rankings because search engines perceive the quality and number of such links as indications of credibility and trust from other websites.

Creating more backlinks also makes it easier for people to discover your website online, boosting its visibility.

Moreover, backlinking can lead to an increase in website visitors via referral traffic – people who come across a popular website might click on your backlinks and land on a relevant page seeking more information on a specific topic.

Lastly, backlinks have the potential to raise your domain authority. Although domain authority isn’t directly related to Google rankings, many SEO tools utilize this metric for comparative purposes and to identify areas for improvement in your strategy.

The higher your domain authority, the better chances you have at securing top spots on Search Engine Results Pages (SERPs).

Now that you’ve got a good grasp on backlinking and its importance, let’s take a look at the top 3 Backlink Checker Tools for SEO that are quite popular in the market.

Backlink Checker Tools:

1. Moz Pro

Initially launched as a blog and online community in 2004, Moz Pro later transformed into a consulting firm and eventually became one of the most sought-after SEO platforms. 

With one of the most extensive live link indexes next to Semrush, Moz Pro’s Link Explorer feature provides access to a whopping 40.7 trillion links and 718 million domains, presenting endless link-building possibilities.

One of the most excellent features within Moz Pro is the Link Intersect, allowing you to view gaps between the incoming links and those of your competitors. 

Additionally, Moz Pro’s backlink analysis tool enables you to check vital metrics like Domain Authority, Page Authority, and Spam Score while also allowing you to review the top-performing content of other domains.

Moz Pro isn’t just limited to link building; it also boasts site auditing, page optimization, and keyword research tools that help boost your search engine rankings.

Key features of Moz Pro:

– Backlink analysis

– Link research

– Backlink monitoring

– Site crawler

– On-page optimization

– Position tracking

– Keyword research

– Custom reports


Majestic is a tried-and-true backlink analysis and link-building tool that has been around since 2004. Rather than trying to cram in tons of new SEO tools, Majestic chose to focus on improving their backlink analytics. In fact, they only added a keyword generator in 2020. 

As a result, they’ve built not just one but two massive databases: the Fresh and Historic Index.

The Fresh Index is all about the here and now, showcasing the most recent backlinks found by Majestic within the last 120 days— including those that have been lost or deleted. 

On the other hand, the Historic Index is like a time capsule, holding on to every single backlink captured by Majestic since 2006.

Majestic isn’t just about size, though—they also offer some pretty handy features. Site Explorer is like having your very own link intelligence detective; it provides you with a site’s detailed backlink data, such as similar sites, quality scores (Trust Flow & Citation Flow), and in-depth information on incoming links. 

This helps you take a closer look at websites and their strategies.

And let’s not forget Majestic Campaigns! This nifty tool allows you to add and keep track of the progress of your favorite sites. It’s perfect for keeping tabs on competitors or monitoring your own website’s success.

Key features of Majestic:

– Thorough backlink analysis

– Link building capabilities

– Backlink monitoring

– Competitor link profiling

– Keyword research functionality

– API Access


Serpstat is a fantastic SEO platform designed to boost your website’s visibility on search engines and make it shine. It’s been on the scene for a while now, evolving from its origins as a simple keyword research tool to a comprehensive suite of SEO instruments.

Just like the first two, Serpstat’s backlink checker tool dives deep into any domain so you can keep an eye on your own site and sneak a peek at competitor backlink profiles. 

It helps you uncover both low-quality and high-quality links, enabling you to cherry-pick the ones that will work best for your website.

You’ll also gain insight into the top pages boasting the most backlinks, which can help you unravel their winning content strategy. 

One particularly cool feature of Serpstat is its batch analysis capability – perfect for sizing up backlink data from multiple competing sites at once and pinpointing shared and unique links.

But that’s not all! Serpstat also offers keyword research, rank tracking, competitor analysis, content optimization tools, and more – making it an excellent all-in-one SEO solution.

Key features of Serpstat:

– Backlink analysis

– Backlink monitoring

– Batch analysis

– Rank tracking

– Keyword research 

– Keyword clustering

– Competitor analysis

– Site audit

– Content analysis

– Local SEO

– Team collaboration

– White label


– Third-party integration

Grasping the way your website performs in search results and the factors influencing its ups and downs is crucial for online success. 

Keeping an eye on your keyword ranking and assessing the fluctuations manually can be overwhelming; this is where a rank tracker becomes your best friend.

Rank-tracking tools are a must-have for every SEO expert. These handy apps reveal how well our websites and content resonate with audiences by using specific search terms.

Let’s dive into some key essentials, featuring the best rank tracker software:

RankTracker: The top rank tracking software for small businesses

RankTracker is a dedicated tool tailor-made to monitor your website’s performance while optimizing your SEO campaigns for improved outcomes. 

It’s a cost-effective and fantastic rank-tracking tool that constantly keeps tabs on your website’s movements in real time, providing an accurate keyword difficulty score.

It offers all the vital information about your website’s position and tracks SERP features while also discovering your competitor’s keywords with ease. You can even target various locations and devices.

If keeping an eye on competitors is a priority, RankTracker comes with an integrated SERP simulation tool that identifies your rivals’ weak spots within search engine results pages.

Additionally, RankTracker includes keyword research, site auditing, and backlink analysis tools, which are excellent for extra use cases.

SERPWatcher by Mangools: Your Go-To for Quick Keyword Tracking

Part of the powerful Mangools suite, SERPWatcher is the ultimate rank-tracking software for anyone new to the game. 

This user-friendly tool helps beginners easily track their website’s performance in search results. In just 30 seconds, you can go from initial setup to checking daily keyword rankings.

SERPWatcher sports a clean and straightforward interface, setting it apart from more complicated alternatives. 

To begin, enter your domain name, choose your country, and start tracking your ranking. 

The tool will display how your website fares on SERPs, listing the keywords it ranks for in organic searches along with their search volume and difficulty score. 

Plus, you can view local rankings for over 50k locations (including states, counties, cities, or DMA regions) for desktop and mobile search results.

You’ll also receive daily email alerts when your ranking on the SERP changes.

NightWatch – The Ultimate Advanced Rank Tracking Software

NightWatch truly stands out as one of the most precise and easy-to-use rank-tracking tools, specially crafted for the purpose it serves. 

Unlike some other rank trackers on my list, NightWatch goes above and beyond, making it the top choice for you. 

We absolutely love how effortlessly it generates custom segmentation for your keywords, allowing you to track their performance in search results.

With NightWatch by your side, you won’t just be monitoring keywords on Google; you’ll also have access to data from other search engines like Bing, Yahoo, DuckDuckGo, and YouTube – and that too on both mobile and desktop platforms! 

The cherry on top? You can link NightWatch with your Google Search Console and Google Analytics accounts to import all the data you need in order to keep an eye on your performance. 

However, keep in mind that this tool is specifically for rank tracking, so it doesn’t offer features such as competitor research or keyword analysis.

If you run a business that mainly focuses on a specific town or region, it’s essential to incorporate local SEO into your overall marketing and SEO strategy. 

By doing so, you’ll be more easily discovered by local customers seeking your services. This can boost your visibility within search engine rankings and local listings, ultimately attracting more patrons.

Local SEO ensures potential leads can find you through searches like “near me” or “open now.” 

Thankfully, taking advantage of valuable local SEO tools makes this optimization process much more manageable. These tools can help you become more visible in local searches and assist in securing a spot in local listings.

Moreover, local SEO tools allow you to keep track of your rankings and gauge your overall performance. Use these resources to improve your position by optimizing your content with relevant keywords, including locally-focused ones.

But the benefits don’t stop there! Local SEO tools also provide insights into your competition. 

Knowing how well you’re performing in terms of local SEO is crucial, but it’s just as important to understand where your rivals stand. By outshining them, you’ll be more easily found by both new and returning customers alike.

So, why not learn about some practical local SEO tools below?


BrightLocal is a fantastic, budget-friendly tool tailor-made for small local business owners like you! It excels at auditing local listings, on-site SEO, customer reviews, and other essential local SEO signals. 

As a busy small business owner, you’ll appreciate how BrightLocal simplifies monitoring and updating citations across multiple directories. 

Tracking search rankings on Google and Bing is a breeze with their unique grid-style view of your target area. Plus, you can effortlessly create and manage review campaigns.

Moz Local

Moz Local is another fantastic tool built to address the reputation management needs of small, local, or growing businesses. 

Like other top-notch local SEO tools, Moz Local automates the distribution, monitoring, and updates of your business data across numerous directories and platforms. 

Additionally, it integrates with Google and Facebook for easy listing updates from your dashboard. 

Moz Local also offers user-friendly reporting tools for tracking local search visibility, listing scores, and customer feedback. With affordable pricing and an easy learning curve, your local SEO efforts will be soaring in no time!

In Conclusion: Best SEO Tools for Small Businesses

By using some top-notch SEO tools tailored for small businesses, you’ll be able to dive into real-time data, stay updated with the latest trends, and track essential metrics. This gives you, a small business owner, the advantage you need to outshine your competition.

So, if you’re on the hunt for more links, looking to create outstanding content, or simply in need of a complete SEO makeover, this list of prime SEO tools for small businesses is here to assist you in achieving your goals.

I truly hope this article has guided you in discovering the perfect SEO tools for your business requirements. 
If you’re still seeking SEO assistance, feel free to click here and request a quote for our SEO services.

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