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Ethical SEO: A Moral Compass for Digital Marketers

Understanding Ethical SEO (White Hat SEO)

Ethical SEO, also known as “White Hat SEO”, focuses on building a strong online presence through search engine guideline compliant strategies that prioritize user value. It’s about earning top rankings through merit, not manipulation.

The appeal of black hat SEO tactics is understandable, but their fleeting benefits can lead to damaged reputations. Ethical SEO is a long-term investment in a sustainable online foundation.

Core principles of ethical SEO include:

Quality Content: Informational, engaging content that meets user needs.
Natural Link Building: Earning links from reputable sites through valuable content.
User Experience Optimization: Ensuring easy navigation, fast loading, and a positive user experience across devices.

These principles foster trust with both search engines and audiences.

The benefits of ethical SEO extend beyond rankings:

Sustainable Results: Long-term success over fleeting gains.
Improved User Experience: User-centric design leads to increased engagement and conversions.
Enhanced Brand Reputation: Establishing trust and reliability with your target market.
Increased Organic Traffic: Organic ranking improvements attract relevant, interested visitors.

Black hat SEO tactics, such as keyword stuffing, cloaking, and paid links, carry significant risks, including penalties and removal from search results.

The risks of unethical SEO far outweigh the potential benefits.

By choosing ethical SEO, businesses contribute to a better online ecosystem while building a sustainable presence. It’s a win-win approach that prioritizes users and complies with search engine guidelines.

Key Elements of Ethical SEO: The Building Blocks of Success

So, what are the key elements of ethical SEO? Let’s dive in and explore the building blocks of a successful, sustainable SEO strategy.

1. High-Quality Content Creation: The Heart of Ethical SEO

Picture this: You’re searching for information about a new hiking trail. You stumble upon two websites.

One is filled with generic fluff and keyword stuffing, while the other offers a detailed guide with stunning photos, insider tips, and even a downloadable map.

Which one are you more likely to trust and engage with?

Quality content is the cornerstone of an ethical SEO strategy. It’s about creating content that provides value, is relevant, unique, and well-written.

Think of your content as a conversation with your audience. Listen to their needs, provide valuable insights, and build a relationship based on trust.

2. Natural Link Building: Earning Trust and Authority

In the world of SEO, links are like votes of confidence.

When other websites link to yours, it signals to search engines that your content is valuable and trustworthy. But, just like in real life, not all votes are created equal.

Natural link building is about earning those votes through genuine relationships and valuable content.

Focus on creating shareable content, guest blogging on reputable sites, and building relationships with influencers.

Remember, the goal is to earn links naturally, not to manipulate the system. Focus on providing value, and the links will follow.

3. User Experience Optimization: Putting People First

Imagine visiting a website that’s slow to load, difficult to navigate, and filled with annoying pop-ups.

Frustrating, right?

User experience optimization is about creating a seamless and enjoyable experience for your visitors.

This includes fast page loading times, mobile responsiveness, intuitive navigation, and clear calls to action.

Prioritizing user-centric SEO not only improves your search rankings but also enhances engagement, conversions, and customer satisfaction.

It’s about putting people first and making their lives easier.

4. Technical SEO: The Backbone of Your Website

Think of technical SEO as the behind-the-scenes work that ensures your website runs smoothly and is easily understood by search engines.

It includes website structure, crawlability and indexability, mobile-friendliness, and page speed.

Technical SEO may not be the most glamorous aspect of SEO, but it’s essential for laying a solid foundation for your website’s success.

Choosing the Right SEO Partner: A Guide to Avoiding Red Flags and Building a Successful Relationship

In the ever-evolving world of digital marketing, Search Engine Optimization (SEO) plays a vital role in helping businesses increase their online visibility, drive more traffic to their websites, and ultimately boost their bottom line.

With so many SEO providers out there, from freelancers to full-service agencies, finding the right partner to help you achieve your SEO goals can seem like finding a needle in a haystack.

But fear not! This comprehensive guide will arm you with the knowledge you need to navigate the SEO landscape, avoid common pitfalls, and forge a successful partnership that will take your website to the next level.

Red Flags to Watch Out for in an SEO Provider

Before we dive into the good stuff, it’s essential to know how to spot the not-so-good guys. Here are some major red flags to watch out for when considering an SEO provider:

Guarantees of #1 Rankings: No one can guarantee a #1 ranking on Google. SEO is a complex process with many moving parts, and anyone who makes this promise is likely using manipulative tactics that can get your site penalized.
Secretive About Their Methods: A reputable SEO provider will be transparent about their strategies and tactics. If someone is being cagey about how they plan to improve your rankings, it’s a big red flag.
Focus on Keyword Stuffing: While keywords are important, a good SEO strategy goes far beyond just stuffing your site with as many relevant keywords as possible. Look for providers who talk about content quality, user experience, and semantic keywords.
Cold Calling or Spammy Outreach: Legitimate SEO providers don’t need to resort to cold calling or sending spam emails. Be wary of anyone who contacts you out of the blue promising the moon and stars.

Questions to Ask Potential SEO Partners

Now that you know what to avoid, let’s talk about how to find an SEO provider who is a good fit for your business. Here are some essential questions to ask during the vetting process:

Can You Share Some Case Studies or Success Stories? A reputable SEO provider should be able to point to specific examples of how they’ve helped other businesses improve their rankings and drive more traffic.
What’s Your Approach to Keyword Research? Look for providers who talk about understanding your target audience, identifying relevant long-tail keywords, and creating content that provides real value.
How Will You Improve My Website’s Technical SEO? A good SEO provider should have a solid understanding of how to optimize your site’s technical aspects, from page speed to mobile responsiveness to XML sitemaps.
What Kind of Reporting and Communication Can I Expect? Transparency is key in any partnership. Look for providers who offer regular reporting, clear communication, and are willing to answer all your questions.

The Importance of Transparency and Communication

Speaking of transparency and communication, these are the cornerstones of a successful SEO partnership. You should never feel in the dark about what your SEO provider is doing on your behalf. Look for providers who:

Offer Regular, Detailed Reporting: You should know exactly what you’re getting for your money. Look for providers who offer regular reporting that breaks down key metrics, from rankings to traffic to conversions.
Communicate Openly and Honestly: If something isn’t working, you want to know about it. Look for providers who will pick up the phone, answer your emails, and keep you in the loop every step of the way.
Involve You in the Strategy Process: A good SEO provider will take the time to understand your business goals, target audience, and unique challenges. Look for providers who involve you in the strategy process and tailor their approach to your specific needs.

Staying Ahead of the Curve in a Rapidly Evolving SEO Landscape

The world of SEO is always in motion.

Search engines like Google continually refine their algorithms to provide better results for users, and businesses need to stay on their toes to keep up with the latest changes.

In this section, we’ll explore the importance of adapting to algorithm updates, the role of ongoing education and monitoring, and highlight some of the most relevant SEO trends and updates you need to know about.

Algorithm Updates: The Only Constant is Change

Google’s algorithm is like a living, breathing thing – it’s always evolving.

The search giant regularly rolls out updates, from major overhauls like the March 2024 Core Update to more targeted tweaks like the review content update that focused on improving the quality of review-based content.

These updates are designed to ensure Google delivers the most helpful, relevant results to users, and businesses need to be ready to adapt their SEO strategies accordingly.

Why Ongoing Education and Monitoring are Key

In the world of SEO, staying informed is crucial.

Businesses should make it a point to regularly read up on the latest SEO news, trends, and best practices.

Whether it’s following industry leaders, attending webinars, or subscribing to SEO publications, ongoing education helps you stay ahead of the curve.

Monitoring your website’s performance is equally important. Keep a close eye on your key metrics, from organic traffic to keyword rankings to conversion rates.

Tools like Google Analytics and SEMrush can provide valuable insights into how your SEO efforts are paying off and where there’s room for improvement.

SEO Trends and Updates You Need to Know

Here are some of the most relevant SEO trends and updates you should be aware of:

AI is Changing the Game: Artificial intelligence is playing an increasingly prominent role in SEO. From AI-powered content tools to Google’s AI-driven search features, businesses that embrace AI are poised to get ahead.
User Experience is Paramount: Google’s algorithms are getting better at rewarding sites that provide a stellar user experience. This means fast loading speeds, mobile-friendly designs, and content that truly meets the needs of your target audience are more important than ever.
E-E-A-T Factors Matter: Google’s E-E-A-T guidelines emphasize the importance of establishing your brand’s experience, expertise, authoritativeness, and trustworthiness. This can be achieved through high-quality content, customer reviews, and showcasing your brand’s credentials.
The Rise of Voice Search: With the growing popularity of voice assistants, voice search is becoming increasingly important. Businesses should optimize their content to match the natural, conversational way people speak when searching by voice.

By staying informed, adapting to algorithm updates, and keeping up with the latest trends, businesses can future-proof their SEO strategies and continue to drive more traffic, boost their rankings, and reach their target audience online.

Final words

Ethical SEO is not just about ranking higher in search results; it’s about building trust, establishing authority, and providing value to your audience.

Invest in ethical SEO today, and reap the rewards of a sustainable online presence for years to come.

If you need help getting started or want to take your SEO efforts to the next level, consider partnering with a reputable SEO agency like Banisoft.

Get in touch with our professionals today!

FAQs

What are some common black hat SEO tactics to avoid?
- Keyword stuffing: Overloading content with keywords, making it unreadable and unnatural.
- Cloaking: Showing different content to search engines than to users.
- Paid links: Buying backlinks to manipulate search rankings.
- Hidden text: Using invisible text or stuffing keywords into image alt text.
- Doorway pages: Creating low-quality pages solely for ranking purposes.
- Article spinning: Automatically generating multiple versions of content with slight variations.
How can I measure the success of my ethical SEO efforts?
- Increased organic traffic: Monitor website traffic from search engines using tools like Google Analytics.
- Improved keyword rankings: Track your website’s rankings for target keywords using tools like Google Search Console or third-party rank trackers.
- Higher conversion rates: Measure the percentage of website visitors who take desired actions, such as making a purchase or filling out a form.
- Increased brand visibility: Monitor mentions of your brand online, social media engagement, and backlinks from authoritative websites.
Is it possible to recover from a Google penalty due to unethical SEO practices?
- Yes, but it requires significant effort. You need to identify and rectify all black hat tactics, submit a reconsideration request to Google, and patiently wait for their response.
How long does it take to see results from ethical SEO?
- SEO is a long-term strategy, and results can take several months to become apparent. Factors like website age, competition, and the quality of your SEO efforts all play a role.
Can I do ethical SEO myself, or do I need to hire a professional?
- While you can learn and implement basic SEO practices, hiring an experienced professional can save you time and ensure your efforts are effective and compliant with search engine guidelines.

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What is White Hat or Ethical SEO and Its Benefits

SEO / Gagandeep Singh

what-white-hat-ethical-seo featured image

What Is White Hat SEO?

White Hat SEO refers to Search Engine’s optimization strategies that are by the terms and conditions of the major search engines, like Google and Bing.

It is also known as Ethical SEO, which is, using only those techniques and strategies that search engines consider to be acceptable.

No doubt, Google algorithm incorporates multiple signals while determining where your web-page ranks for a search term (keyword).

Knowing the benefits of White Hat SEO that carry the most weight and optimizing accordingly can be the cause of either success or failure of your online business.

Generally, White Hat SEO refers to all those practices that improve your rankings on a Search Engine Results Page (SERP) while preserving and maintaining the authority and integrity of your website and continuing with the search engines’ terms of service.

These strategies stay within the bounds as defined by Google.

There are no secrets, there is no magic wand that your online business will automatically rank your site first in Google (sorry!), but the good news is that there are strategies and practices outlined that will make it easier for search engines to crawl, index and understand your content.

Strategies of White Hat SEO include:

Offering Quality Content

Always offer high-quality content that meets your target audience needs. Use SEO keyword research tools to discover the most relevant keywords that your content should be optimized for.

Proper use of images and videos will entice the viewers’ attention and help them to understand it easily (better user experience).

Fast Site Loading Times and Mobile-Friendliness

Google is now focusing down on mobile. In other words, the Google index is getting mobile-friendly and if you don’t have a mobile-friendly page, then you are likely to suffer with low rankings in the SERPs.

Descriptive, Keyword-Rich Meta Tags

Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about and thus are vital for SEO.

Some of the meta tags to keep in mind are: Title Tags, Description Tags, Robot.txt Tag, Alt Text, Canonical Tag, and Header Tag (H1, H2, H3)

Easy Website Navigation

Sites that are easy for users to get around tend to perform better in search results. You really don’t want your visitors to have to think about where they need to go and how to get there.

Make it easy for your targeted user to navigate. Follow the KISS rule. KISS: Keep It Simple, Sometimes- keep the structure of your navigation simple.

Quality Link Building

Links act as a ranking factor and allowed Google to measure the quality of a page based on the number of links pointing to your web-site.

Building a quality link is so effective because it is based upon the proposal that a link could be built only if your content’s quality is worth mentioning. Building quality links are necessary for organic rankings online business in an ethical way.

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Why Are White Hat SEO Strategies Important?

White Hat SEO strategies are important because failing to follow these strategies or trying to deceive them (which is known as Black Hat SEO, involves using unethical techniques such as hidden text, keyword stuffing, etc) can get your site banned from Google and other search engines.

Google is an unquestionably powerful source of free traffic to your website or blog, and being banned from Google means, it can result in a drastic drop in website traffic and even business (Don’t take the risk)

What’s even worse? Once you’re banned from Google, means maybe a lifetime ban from Google.

Should You Implement White Hat SEO Methods?

Definitely!

Implementing White Hat SEO practices is the best way to create an ethical, sustainably successful website and online business which search engines love and happy to send traffic by showing your website in top results.

Benefits From White Hat SEO Techniques

No doubt, “white hat” techniques can take a lot of time and hard work, but they can guarantee that you are safe against Google’s Spam team.

Here are some advantages of using White Hat SEO techniques:

1. Helps you to adhere to your website in the SERPS:

If you are following the quality guidelines set by the search engines, your website will be cemented in the SERPs for the right reasons.

You are free from the worries of getting caught or banned.

2. Free from Penalty

Black Hat and grey hat SEO people may give temporary results rapidly, till the time they get caught. Since you are abiding by the Google algorithm as well as its legal rules and regulations, then you don’t have to worry about getting penalized.

This is what makes a big difference between Black Hat and White Hat SEO.

3. Adds Value to Your Money

White Hat SEO needs no high-priced and computerized tools to help you with your ranking.

Since White Hat SEO is more focused on the long-term goals, it would take time to see the result.

You don’t need to spend much, but you need to have to work harder and have more patience while keeping quality in mind. You need to keep your audience in mind while producing content.

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4. Is an Excellent Way to Build Stronger Relationships

By publishing high quality and original content, you can establish yourself as an industry leader in your niche and prove to be worth to your visitors, also you inspire your audience to build a good relationship and that they’ll keep coming back for more.

Along the way, you are building a relationship and trust with them and you would go a long way in promoting your long-term relationship.

5. Healthy Website Ranking

White Hat SEO can provide better results which can last longer.

“Slow and steady wins the race”

Abiding by the policies and rules set by the search engines, white hat SEO is less risky. You will notice that the result may be slower compared to black hat SEO, but you are also aware that it will grow steadily over time.

6. Will NEVER Tarnish your Reputation

With the use of White Hat SEO, your company’s reputation is safe and sound (believe me).

Google will notify how diligent you are respecting and following search engine guidelines; thus, will deem your website trustworthy enough.

7. White Hat Strategies Can be Shared

White Hat SEO strategies are transparent strategies that have got nothing to hide and which usually involve page rank improvement, branding, content and link building.

Since you are confident that you are not violating anything – no matter what – you can easily share these white hat SEO strategies to all of your employees. This will ensure longevity with your employees as well as clients.

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To wrap it all up

Building a business is like a bounce-back.

“As you sow so shall you reap”

Anything that you do with it will always come back to you. If you opt to do unethical things, then it will go back to hurting you.

However, if you opt to work hard and follow the guidelines, then all your hard work will repay you and future-proof your online business.

If you want to stay ahead in the race of the competition, make sure that you employ the White Hat SEO techniques in your website building and implementation.

If you have any queries related to White Hat SEO; we are here, happy to help you.

Banisoft always works to promote your website ethically. We judge our success by the success enjoyed by our clients, not by our financial gain.

If you want to work with an ethical marketing and promoting agency, feel free to contact us. We would be happy to provide a free 30-minute chat exclusively for your queries.

Thank you for reading.

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How to test and improve SEO strategies for better search visibility?

SEO / Gagandeep Singh

You want your website to rank on top of Google. And there’s no doubt that SEO is the best approach to it. You can get there with SEO test strategies. If you have a higher position on the SERP, you will have to get more clicks.

You must experiment and grow website traffic. There are multiple SEO testing options available out there. You just need to find the right ones.

So let’s get started… First, let’s understand

What is an SEO Test?

SEO testing evaluates the best ways to optimize your pages for the search engine results pages (SERPs). This is highly suggested for new companies, startups, and small businesses who want to experiment and find out how to improve their SEO strategy and gain results.

A popular method here is Split or A/B testing. It is suggested to weigh the possibilities for your SEO strategy. One can do this by dividing traffic into two different versions of the same page. When visitors interact with the different pages, data is collected. Based on the stats and conversions, you can decide which page is more effective.

There are 6 parts to any reliable SEO testing:

Ask a question that you want an answer to.
Make a hypothesis to understand what’s going to happen.
Remove variables and run the experiment.
Collect data.
Analyze the data.
Report on your results.

QTechnically, if you want your SEO strategy to improve, SEO Testing is the way to go. It is not that complicated, and you can learn how to do the SEO test. Some simple tools that can help you with the same are:

BuzzStream
Google Search Console
SEO Spider
SEMrush SEO Toolkit

However, every business is different, and so how to do the SEO test also varies. So you need to pick testing that works best for your business or service.

There are two kinds of SEO tests:

On-page SEO – This inspects what your site or the page is about
Off-page SEO – This inspects how authoritative, and popular your site is

The on-page SEO checklist includes:

Write effective title tags
Put targeted keywords in the title tag
Limit tags to 55-60 characters (with spaces)
Push keyword closer to title naturally
Don’t stuff your keywords
Include the brand at the title tag end, using a pipe bar to separate

Off-page SEO checklist includes:

Creating awesome content
Backlink where possible
Maximize social media shares
Outreach emails to influencers
Allow guest blogging

Why do On-page and Off-page SEO matter?

Off-page SEO adds tremendous value to your website. It compels the search engines to believe that your website is important to others. The links you receive, in turn, are an endorsement from another source — assuring the quality of your website.

On-page SEO is the optimization of whatever content is there on your website. This includes keyword optimization and internal linking.

Remember that on-page SEO is within your control, but off-page is not. So off-page SEO must measure your page’s credibility.

Why should you conduct SEO testing?

With SEO testing, you can uncover the strengths and weaknesses of your SEO strategy. These SEO test strategies help you understand how and if you are missing out on valuable site traffic and qualified leads.

What is the best time to improve SEO testing?

Ideally, this should be done at the beginning of the campaign. Conduct an SEO test before implementing an SEO campaign. Doing so will give you a baseline for where you started.

If you think you are getting a sub-par SEO grade when you will have time to fix the same.

Why is regular SEO testing suggested?

One should run periodic SEO tests to ensure that your campaign is working properly. It also gives insight into the methods that are working and what areas still require improvement.

How to test and implement better SEO Strategies?

As discussed above, there are many SEO Testing Strategies. But what you should aim for is using them in tandem with your existing strategies.

1. Interlink the Target Page with Requisite Content Using the Keyword in the Anchor Text

If you want to improve SEO testing, you need to acquire a better keyword ranking. This helps Google understand the topic better. For example, in your existing strategy, add more LSI (Latent Semantic Indexing) keywords.

Internal anchor text is another strategy you can try. It helps Google understand critical keywords for your pages.

2. Enhance Meta Tags

Meta tags, including title tags and meta descriptions, send out a solid relevancy signal to get better rankings on the SERP. However, search behavior is constantly changing. Higher click-through SEO strategies alone won’t suffice.

That’s where you need to improve SEO testing to check the organic result in lieu of content that delivers what you require.

3. Introduce Semantic Keywords For Comprehensively Covering A Topic

Semantic keywords are related to keywords or phrases. Using them gives the visitor the ability to understand the subject in a practical way. Also, incorporating semantic keywords gives the content more authority.

For example, if you are looking for a vegetarian burger, you may get results similar to it like vegetarian sliders, vegetarian hot dogs, or even subs.

If you haven’t already, try this in your SEO test strategies to ensure that you have covered a subject in its entirety.

4. Structure Content

Content is king for any SEO test strategies. Make sure it is structured and easy to read.

Remove bold tags — they did matter for SERP but not anymore
Improve mobile visibility — most people read on phones now

5. Update Content That Other Pages Lack

Check out competitors and see what content you are missing. For example, are you starting your first line of the article so that it also becomes a good META description?
You can search “Google Snippet Rankings” to write short Q&A in your blogs, which helps you rank for snippets.

6. Add Schema to Your Content

Schema lets a visitor, and also the search engines get a better understanding of your website or page. Doing so helps it match the page to the appropriate queries.

As a result, you boost search visibility and CTR.

7. Add Backlinks

Backlinks boost search visibility, increase your prominence on the search engine, and indicate that other web pages find your site valuable.

#Tip: Monitor the status of your backlink to show backlink growth, top domains, and new and lost backlinks for nearly any domain globally. This is a great SEO test strategy.

8. Do Include Multimedia & Images

Images, infographics, and multimedia like videos, animated visuals, etc. retain visitors longer.

To boost ranking, include an ALT text on the captions of the images. Infographics are another great tool.

If you have infographics, you will notice that visitors prefer SEO Testing.

According to Forbes, 90% of information transmitted to the brain is visual according to the report, and visuals are known to improve learning and retention by 400%. You can see evident changes in your SERP when doing SEO Testing.

It’s simple. Just add more visuals, videos, and infographics to your existing content!

9. Remove Dates From URL

Don’t give dates in permalinks because it would result in 404 errors when you change it later. In particular, dates also make the visitor question your authenticity.

Would you read a 2019-2020 blog or a 2008 one on SEO testing? The new one, right? Especially since the algorithms have changed so much.

10. Prune Your Site

Do more pages mean more traffic? Nope

Consider the case of pruning that Everett Sizemore makes. Proactively remove stuff that doesn’t enhance quality. The less junk on the site, the higher the overall quality signal of your site.

Do SEO testing for:

No organic search traffic
Ranking > 50
No backlinks
No social shares

11. Optimize Answer Box

To rank on top of the SERP, optimize for the Answer Box/Featured Snippet. By securing the Answer Box for a query, you can be assured that your URL is seen.
Quick adjustments in your content can help you win the Answer Box.

Do answer the who, what, why, when, and how of a question relevant to the topic.

How frequently should you conduct SEO Tests?

SEO testing frequency should depend on the kind of business you are. To improve SEO testing, an SEO audit should be done 2-3 times a year. For smaller businesses, once in 6 months also works.

Step-by-Step Guide For SEO Testing on Your Site

If you want to improve SERP — then this Step by Step Guide For SEO Testing is the roadmap for you:

1. Do an SEO audit

SEO testing or audit improves your SEO. This SEO test will give you an update on what’s working well and where you can improve. This audit is an evaluation of your website to check your ability to appear on search engine results pages (SERPs)

2. Analyze test results

Once the audit is done, take a close look at your test results. Now is the time to personalize your SEO test strategies. Check what recommendations can make a significant impact.

Evaluate the SEO patterns and pinpoint the pain areas that need more wide-scale changes.

3. Redefine SEO strategy

Now that you have an update, your SEO strategy based on your test results redefines the same.

For this, you need to:

Identify your target audience
Conduct keyword research
Analyze your competitors:
Create your plan
Set up monitoring

4. Implement a new strategy

It is time to implement your new strategy. This should include your plans for improving, monitoring and measuring your SEO. Keep track of the same so that you can track and measure SEO testing results accurately.

5. Make changes when required

This is now a recurring process. You have to keep analyzing your SEO test strategies time and again so that you can constantly be at the top of your game. So, continue monitoring and do more SEO tests or audits.

Various Components of SEO Testing

Now that you are aware of the step-by-step guide for SEO testing, you must know the critical components of SEO Testing. These should not be missed out.

1. Test the impact of no-follow links

No-follow links may help increase website ranking along with traffic. One can try and use the Chrome extension, NoFollow, for the same.

2. Test social signals impact

Social media is powerful dynamite to boost traffic and reach new audiences. Can it also help your SEO?

Social signals impact SEO rankings. With consistent social signals, you can get higher rankings.

3. Test keyword intent

Some keywords perform better than others. While others get no traffic, pay attention to the intent behind the keywords. Focus on high-value and low-value together.

4. Test an AMP for your website

Google came out with AMP or accelerated mobile page websites. You can use the same to optimize your website, and mobile users. If possible, have both normal and mobile versions of the website — with testing, you can know which version works!

5. Test load speed impact

When did you last check the website loading? It will directly impact how Google will rank your website.

Good speed means a lower bounce rate, which is a great SEO strategy.

6. Test compelling title tags and meta descriptions

As mentioned earlier, this is a critical component of your SEO testing strategy. A compelling one with the right title tags and meta descriptions can help you get quicker and faster results.

At the end of the day, higher rankings for SEO mean more clicks. With SEO testing, you can get the right results. Sure there will be a few trials, but it will help you achieve goals and grow your business exponentially.

But this can happen only when you get your SEO right and run tests… So don’t miss that!

How to test and improve SEO strategies for better search visibility? Read More »

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