Facebook Ads For Architects – The In-Depth Step-By-Step Guide

If you feel that your architect or design/build company is not getting the traction your talent deserves, the Facebook ads can do the trick for you. Facebook ads for architects can help you get the right traffic.

The digital industry is the future of advertising and marketing. It plays an increasingly important role in how customers and businesses interact. 1.73 billion users visit the social networking site daily. With more than 700 billion minutes per month on the site, you can see how FB ads for architects can be a game-changer for you.

If you are not marketing on this platform along with other social media sites, you are waiting for your time and money. As compared to different modes, this form of marketing and advertising is going to be way too expensive.

Suppose you are an architectural and design company. You’ve taken a survey on budget-friendly homes and if millennials can afford it. Now, this was an online survey. A process that is far less intrusive compared to randomly calling out of the blue.

What you need to do is generate leads? So what exactly is lead generation?

Facebook advertising for architects is about getting the right leads. People who need architects. The process of collecting names and contact information for any prospective customer, who are further contacted by generating orders, is known as lead generation. Direct response advertising and telemarketing are procedures included here.

Does Facebook advertising work for architects?

Yes, Facebook ads for architects can work. For this, the first step you need to underrate is:

Lead Qualification

Research shows that 57% of B2B companies identify ‘converting qualified leads into paying customers’ as a top priority.

Lead generation is a process that determines if a customer is a good fit for your organization.

• It is the backbone of any organization.
• Lead enables you to identify the chances of a prospect of becoming a customer.
• Get a more efficient sales funnel
• Juggle both qualified and unqualified leads well.
• Personalize targeting efforts to deliver relevant information as per their requirements.
• Convert prospects into paying customers

Increase your business

With social media, you can take your business to the next level. You can:

• Get new clients
• Up your credibility
• Increase brand loyalty

Knowledge share

Through FB ads for architects, you can also know-share, giving free content or tips to users. Doing so increases your credibility in the market.

Reduced marketing costs

Facebook advertising for architects is a boon because it lowers your marketing costs. On an average, the advertising cost can burn a hole in your pocket.

Mistakes Architects make when it comes to Facebook Ads.

When it comes to advertising of any kind, professionals do seem to make mistakes. And the same applies to architects too. Facebook ads for architects take into consideration the buyer persona.

Defined simply, the buyer persona is a semi-fictional representation of the kind of customer base you idolize or desire, which is based on market research and real data. The same is collected from existing customers.

FB ads for architects take into consideration customer demographics, behavior patterns, motivations, and goals. You should ask yourself:

Not having clear objectives

The important question that Facebook ads for architects require has a clean and clear objective.

• What prospects are looking for this information?
• Which visitors are you targeting?

With clear objectives, your ads will help increase:

• Brand awareness
• Community engagement
• Sales and lead generation
• Web traffic
• The efficiency of your recruiting process
• ROI from Facebook ads

Targeting the wrong audience

With millions of users on Facebook, you want your ads to get the right audience. Let’s say you are boosting an ad for interiors, but your forte is architecture! These Facebook ads for architects will yield no results.

Facebook users give about 510,000 comments. There are136,000 photos uploads and 293,000 statuses every minute.

With the right target audience, you can establish a niche for yourself in this market.

Consider:

• Location
• Demographics
• Behavior

Going for the wrong ads

With tons of different ad formats to choose from, which FB ads for architects are you targeting? Options include:

• Photos
• Videos
• Carousel
• Slideshows
• Making use of canvas
• Collections

As an architect, you should choose a blend of these formats because you want to make a visual impression!

Giving up too soon

Like constantly updating and upgrading SEO, your Facebook ads for architects too need rework. Don’t give up on ads. Try to figure out the issue or why it’s not working. A professional facebook digital marketing company can help you with the same.

You focus only on funnels.

Many Facebook ads for architects fail because your focus is merely getting more clients. No!

Your ads should tell compelling stories. They should draw visual interest and make an emotional connection. Otherwise, you are going to lose prospective customers.

Running too many Ads on a Tight Budget.

Don’t run too many ads — that too tiny ones as they lead to complexities, and you lose out on clients. You should focus on FB ads for architects with a single Ad account running multiple campaigns and has too many Ad sets.

This helps reduce efficiency and leads to a lot of confusion. What you should do is make the most of the Facebook algorithm. Aim for at least 50-100 conversions per ad set per week. Keep a sizeable budget so that Facebook can efficiently power your ads.

Step By Step In-Depth Guide For Architects to use Facebook Ads

 

There are a few things you do need to be aware of when creating Facebook advertising for architects.

Familiarise yourself

Keep in mind that there are many different ways to spread the word about your firm and all the services you provide. Get familiar with the basics of Facebook ads for architects. Check out competitors’ sites and also do some research at a personal level.

Use analytics

Facebook ads for architects should make the most of analytics. For this, you should also try to pick keywords from, optimize your pages. Alongside, try to build links around the terms these visitors are searching for. Doing so helps your website show up more prominently in search engines, equalling more visitors to your site.

As per recent research, 60% of social media users are the most likely to trust social media posts and doctors’ activity over any other group.

Update and upgrade

No one likes boring content. Avoid repetitions and continuously updated, especially information on your products and services. You should also ensure that your landing pages or CTA’s (call to action) are updated.

Make it interesting

Facebook advertising for architects is anything but boring. You should try and include forms and surveys on your landing pages. Doing so will help turn these visitors into leads, and hopefully, clients later on.

Have a blog

Facebook ads for architects for a marketing strategy is to have a blog. This is one of the most effective, inbound marketing tools to attract visitors. A blog is quick and easy to give out educational content that speaks to visitors and answers their questions. It should include:

• Opinions
• Facts
• Pictures
• Videos
• Links
• Social media

The idea is to keep it interactive and engaging!

Social media sites are the best way to reach new people through sharable content. As you come in contact with more prospects, you have to convert them to leads and closed the deal. Connect your blog to the ad. When you give value-added content, people are automatically engaged.

Follow-up

The next and very important step that FB ads for architects should entail is following up. Remember, once your ad features, you have to keep building those relationships. This applies even after the business has concluded.

Ensure that you keep track of clients through follow up calls. Alternatively, you can do so via a simple email now and then with relevant content that appeals to their buyer persona.

Facebook advertising for architects is not just about generating leads. It is about focussing on retaining the relationships you have built during your business transactions.

This, in turn, leads to great recommendations to other possible clients!

Right Approach To Facebook Ads for Architects

There’s a right way of doing FB ads for architects. Let’s take a look at this quick checklist:

Know Your Ideal Customers

As mentioned earlier, the target audience based on demographics, persona, age, etc., is critical. If not, you are waiting for your time and money with Facebook Ads for Architects.

Give something for FREE.

Offering valuable to your target audience attracts your ideal customers in a non-salesy way. It can be a coupon or free information on your blog, or even a contest.

Have a CTA page

The next step is to have a landing page and a thank you page. The landing page should compel the audience to take action. Once they do, don’t forget to thank them!

Add FB pixel

This is a technical aspect of FB ads for architects. There’s a piece of code (called a “cookie”) that Facebook provides. Make sure to place it in your website. It helps track actions that take place on your web pages and link them back to your FB ad accounts.

Create appeal

Remember, at the end of the day; you want ads that have an appeal — be it visually or content-wise. This will continuously attract visitors and help get more traction.

Set up the ad & duplicate it

Use a tool or software that suits you to create the ad. If not, hire a professional to do the needful for you. Facebook Ads for Architects are a great revenue generator — so don’t be stingy on this end.

Once done, you can duplicate this set for other audiences, too, based on your target.

Review

And last but not least, do a review of which combination of Facebook ads for architects works for you. You can do this via the Ads Manager.

Remember that there are many kinds of tools and software available on FB to make things easy for you. Combine this with creativity, and you have a winning series of Facebook ads for architects!