FAQs

A dental website should be reviewed at least quarterly, especially if the clinic depends on SEO, Google Ads, or Google Business Profile for new patients. High-value pages such as emergency dentistry, implants, Invisalign, and new patient exams should be checked more often because small improvements can affect calls and appointment requests.

Dental clinics should track phone calls, form submissions, booking clicks, Google Business Profile actions, treatment-specific enquiries, missed calls, lead source, booked appointments, and lead quality. Traffic alone does not show whether marketing is producing patients. Better tracking helps identify which channels and pages actually support patient growth.