The latest WordStream/LocaliQ benchmark shows average search ad CTR at 6.66%. Your ideal CTR depends on industry and keyword intent. A high CTR is good only when the clicks are relevant and convert into leads or sales.

Google Ads agency fees vary based on account complexity, ad spend, reporting needs, and strategy involvement. Small accounts may be managed for a fixed monthly fee, while larger accounts may use a percentage of ad spend plus a management retainer. For serious lead generation, choose an agency that can also advise on landing pages, tracking, CRM attribution, and conversion quality.