FAQs

Clinics can track treatment value by recording the lead source, service requested, appointment status, recommended treatment, accepted treatment plan, and completed treatment value. This may require coordination between the marketing team, front desk, CRM, and practice management system.

Cost per booked patient is usually more important. Cost per lead only tells you how much it costs to generate an inquiry. Cost per booked patient shows how much it costs to generate an actual appointment. For high-value treatments, treatment revenue should also be reviewed.