Author name: Gagandeep Singh

Gagandeep Singh is a skillful Digital Marketing Expert with 16 years of experience. Beginning as an SEO expert in 2006, he soon embraced the full scope of digital marketing. Having collaborated with businesses of all sizes, Gagandeep adapts strategies according to industry and size, making him a sought-after professional. He specializes in generating qualified leads for e-commerce businesses, enhancing their digital presence and customer base. Gagandeep's skills go beyond SEO, covering content strategy, social media marketing, and data analytics. Committed to continuous learning, he stays updated with industry trends and technology advancements.

Facebook Messenger Marketing for Boosting Business Leads

Facebook Marketing / Gagandeep Singh

Hurray! Here’s one massive opportunity to boost up your sales up to 40 times through Facebook Messenger marketing.

How?

With Facebook’s 2 billion + users you can not only advertise your products or services to them but also send back and forth millions of messages between customers and businesses every month.

Email & Messenger opening rate & average CTR

When we communicate with our customers, we use emails (apparently, yes). People love messaging and hate peeping into emails all the time.

So,

Why not use a messaging app, Messenger (which they love) to communicate with instead of using emails (which they hate).

Open rates – 4 times better than email
Click through rates – 10 times better than email
Revenue per subscriber – about 5 times better than email

Quite amazing right? If you are curious, keep reading.

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ABOUT FACEBOOK MESSAGING FOR BUSINESS

Communication has been changing for the past 10 – 15 years and it’s still not done yet. Particularly Facebook is gaining popularity and is winning over other communication methods.

And, as of 2017, features added to Facebook Messenger have made it a huge platform to set up your brand product and your company apart in the eyes of the customer.

It enables the company to start conversations with the customers, bring out the customers’ needs and their feedback and target them through advertising.

Consider the following statistics:

The Facebook page owners can reply to anyone who has commented on their page. This potential to message the customer directly is highly powerful. More than 90% of users have access to Facebook on their mobile phones and they are live on Facebook 15 times a day.

If this number doesn’t give you goosebumps, think about it – 1.59 billion are just daily active users on Facebook.

Befriending with customers on this level changes business relationships into personal ones.

2. Customers want an instant response and that too NOT from a bot. More than 56% of consumers would prefer to send a message using an app.

save auto messages for instant replies to save time

Writing Instant replies or messages ahead of time is a huge time-saver that makes you look not only professional but also efficient.

According to Zendesk, the average time for a business to respond should be within 60 minutes.

Your ultimate target can be for the “very responsive to messages” badge.

All you need to have an average response time of 15 minutes with a 90% response rate over the last seven days.

Needless to say, if you want to motivate users to connect with you through Messenger, opt for a shorter response time.

3. Establish your trust and show that you care – Integrating Messenger with customer service allows customers to communicate on their terms. No more waiting calls.

With direct messaging (that too mobile friendly) the conversation not only stays in Messenger, but also it keeps a record of chat with the customer, thus refraining from starting the conversation from scraping.

You may also reduce labor costs by up to 30% by adding a chatbot to supervise any reasonable proposals for communication and preliminary dealings when your business is closed.

4. With Messenger, you can initiate a private conversation with anyone who either posts or comments on your page.

Viewing the message publicly that the conversation with the specific person has begun in through a private message is certainly a very helpful feature if ever there’s a need to handle a situation offline.

5. Assisting in customer service by replying to a customer’s complaint on Facebook Messenger, enables an instant opportunity to show validation through social shares and likes.

6. Facebook Live- chat, between customers and businesses, helps them to build trust and a high level of customer satisfaction.

This improves the communication efficiency between the two and has the highest satisfaction rate – 73 %.

It is the ideal medium to provide customer service, elicit feedback, as well as to target or re-target leads through advertising. Keep reading to learn how.

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THE EVOLUTION OF SOCIAL CUSTOMER SERVICES

The arrival of Social Media has changed the way of communication.

Social Media has given a new platform to consumers to put their thoughts into words and voices, to explore every corner of the world through their eyes and ears.

“The future of customer service goes through direct messaging on social media,” says Conversocial‘s CEO and founder, Joshua March.

Facebook Messenger is the perfect avenue for brands to connect to and communicate with customers.

The emergence of Facebook Messenger and Social Media for customer services, in combination with SaaS solutions as well as advanced service desk technology, has provided the perfect conditions for rapid change – where CSM (Customer Support Management) is no longer just customer support, but also about sales and marketing support.

BEST PRACTICES IN MESSENGER CSM (including SALES)

1. Be Responsive

The priority is the customer’s expectation for a quick response. Issues can’t be stopped, they can happen anytime – even on weekends and at night.

Consider the statistics from The Social Habit:

42% of consumers complaining through social media expect a response within an hour.
32% expect a response within 30 minutes.
57% of consumers complaining through social media expect the same response time at night and on weekends as they would receive during normal business hours.

How bad a slow response time could be?

It can vandalize your brand’s name and revenue. An alarming report from the State of Multichannel Customer Service Report, highlights the impact of poor customer service:

56% will never use the company again if you don’t respond quickly.
68% will stop doing business with the brand because of bad customer service experiences.
54% will escalate the issue

When the rewards are great, so are the risks!

A dissatisfied customer will complain publicly, probably sharing its experience with hundreds and thousands of people and elsewhere – a spine-chilling thought, isn’t it!

But on the flip side, compliments from a customer on social media can create a blind trust that your brand would provide through services.

How?

Facebook displays your business chat response speed on your Facebook Fan Page- (Facebook is smart too!).

Either way, it’s great for the customers as well as for the business.

Messenger bots and “customizable Away messages” can be an effective tool for serving customers quickly.

2. Conversational Commerce

Conversational commerce, a term coined by Uber’s Chris Messina, refers to the convergence of business/shopping either through messaging and chat apps like Facebook Messenger, WhatsApp, and WeChat or through voice technology, like Amazon’s Echo product, which interacts with customers through voice commands.

Customers can chat, ask questions, get personalized recommendations, read reviews, and click to purchase – all from within messaging apps.

On the business front, companies can use chatbots to automate customer service messages. With chatbots, companies can send order confirmations in Facebook Messenger, as well as shipping and delivery notifications.

N.B. – Do not rely much on Chatbots, although useful to cut costs yet always have the support from an expert to answer queries.

3. Upsell

While providing customer support, it is ideal to upsell your product. Entice your customer on how to leverage the services for him. You can also opt for

a. coupon codes or discount codes

b. Wiki sections, case studies, and blogs as personalized content for each service or product you provide and for each type of customer’s persona.

FACEBOOK MESSENGER & CHATBOTS

No doubt, Chatbots can augment your online availability, and also can pick up the slack of messages for you. With customers’ expectation to have 24/7 online availability on social media, businesses have restyled themselves to automation to meet the growing demand.

To use Facebook Messenger, you need to have a business Fan Page on Facebook.

Chatbots are extremely useful for dealing with simple queries, to provide automated online support when the team is not available.

Why?

It can respond privately to a comment or a post – a quite useful way to let customers know that the authority has acknowledged the issue and has responded privately.
All queries will go to the business’s Messenger inbox. No customer can ever send a message to your personal space – whether it be on mobile or desktop.

There are many platforms for creating Chatbots online and most of them require no coding. The simplest option includes:

Chatfuel: Free basic option for creating bots for Facebook or Telegram
ManyChat: Facebook, limited Free version.
ChattyPeople: Facebook + Slackbot
FlowXO: the Most versatile platform- Messenger, Slack, Telegram, and web

MANAGE CONVERSATION using INTEGRATED MESSENGER INBOX

One of the hard work to do is to keep up with the volume of messages and requests from customers. What’s even more challenging is that customers want an instant response after they post a message, request, or complaint online.

An integrated inbox can help you out. It integrates the messages of Messenger, Instagram, and Facebook.

MANAGE CONVERSATION using INTEGRATED MESSENGER INBOX

It enables you to keep a check on all three channels without missing any messages. So, take advantage of the Integrated inbox. You just need to connect your Facebook page with your Instagram account.

The ability to reply on the public wall, post comments inside the Inbox, and mark them either ‘DONE’ or ‘FOLLOW UP’ is quite useful.

MARKETING MESSENGER- THE NEXT REVOLUTION

Messenger Marketing is the act of marketing with customers using a messaging app.

Forbes has referred to Messenger Marketing as “the new way to do business.”

A whopping 90% of people believe recommendations from friends, and 70% of people prefer to buy based on social media referrals. There’s a ton more you can do.

Great support converts to great reviews which in turn brings more sales. Where else can customers share their buying experiences with their friends and family, whether good or bad? FACEBOOK

Why should I use bots? Some facts can help you with:

I’m more than 100% satisfied that messenger bots (Facebook Messenger) are the next big thing in online marketing and it can make your business more fortunate.

So, let me give you some more of those facts:

1.2 billion (yes, billion) people use Facebook Messenger every month. Your potential customer is ALSO using Messenger.
It has the highest rate of engagement in terms of users and potential buyers.
Many prospective customers don’t feel like sharing their email addresses. This is called “email fatigue” – it’s real.
It provides the highest click rate for any type of traffic.
Messenger is a one-click subscription rather than having to type in email, click submit, confirm email, etc.
Prospective customers can engage in live chat, which helps to close sales faster and with less friction.
Retargeting your Messenger leads is easier, uncomplicated and faster than retargeting email leads.
Messenger is completely mobile and desktop-friendly. Please, no more mobile configuration for emails.

monthly active users of each social platform by tableau

HOW TO GROW YOUR FACEBOOK SUBSCRIBER LIST?

The goal for business in customer service SHOULD BE always – “Make them come back next time!”.

Mirror your consumer’s behaviour and target them accordingly. It makes sense for a brand to engage users on mobile messaging apps first to raise awareness and then later to reengage them on both tablets and using secondary advertising.

A good example of this is onsite retargeting – specifically designed to lengthen your Facebook Messenger list.

When done correctly, onsite retargeting can help you recover your potential users before they abandon your page, and give you a second chance to convert them into subscribers.

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CONCLUSION

Consumers are increasingly demanding more and more from their chosen brands, a conversation and a relationship that they can feel a part of and contribute to.

By engaging your customers, a business can benefit greatly from feedback. It’s a win-win for both business and customers since business wins loyalty and customers get better products which results in making them happier, later who will buy more.

With Facebook’s 2 billion+ + users, you can not only advertise your products or services to them but also send back and forth millions of messages between customers and businesses every month.

Facebook Messenger Marketing for Boosting Business Leads Read More »

Facebook Ads For Architects – The In-Depth Step-By-Step Guide

Facebook Marketing / Gagandeep Singh

TOC

Section 1: Facebook Ads for Architects

Section 2: Setting Up Your Facebook Ads Account

Section 3: Choosing Clear Goals and Understanding Your Audience

Section 4: Creating Engaging Ad Content

Section 5: Choosing Ad Placements

Section 6: Setting Your Budget and Schedule

Back in the day, architects used to rely on good old word-of-mouth to spread the word about their services – just like many other professional firms. It was all about who you knew and the handshakes you made.

Fast forward to today, we’re living in a world where the Internet has become an integral part of our lives. You might be surprised to hear that out of all the social networks out there, Facebook is a real giant – get this, every month, over 3.05 billion people are scrolling through their feeds.

And that’s not even the most mind-blowing part: a whopping 2 billion users log in daily to see what’s up as of 2024. Isn’t that something?

This makes it rock crystal that for architects who aim to make their mark worldwide, mastering Facebook ads isn’t just smart; it’s essential!

This blog post is designed to clearly explain the advantages of using Facebook ads. It will guide you through the necessary steps: setting up your account, defining your target audience, creating compelling ad content, allocating your budget and schedule, selecting where your ads will appear, and finally, how to evaluate and improve your campaigns.

Section 1: Facebook Ads for Architects

The Benefits of Using Facebook Ads in the Architectural Field:

Effective Techniques to Boost Sales with Facebook Ads

Facebook ads are a proven way to attract new customers. A recent survey showed that 65% of respondents found that Facebook ads boosted their sales, with 90% reporting a 30% increase in website and blog traffic. For your architecture company, utilizing Facebook advertising could be vital in driving up sales.

Precise Targeting Options

Facebook offers precise targeting for ads, allowing you to focus on specific ages, genders, and locations. You can also target users based on their interests, such as the pages they’ve liked, ensuring your content is relevant to them. For instance, if you want to reach people in Mohali, Facebook lets you target by location, meaning those in or around Mohali or Punjab are more likely to see your ads.

Streamlining the Purchase Process

With Facebook Ads, the purchase process is made easier. Previously, a potential customer might only find a company’s ad by searching on Google. Now, anyone can see your ad on Facebook whether or not they’re actively searching for your products or services, simplifying the path to purchase.

Increased Conversion Rates

The targeted nature of Facebook ads often leads to higher conversion rates. You can tailor ads based on interests and past interactions with your company on Facebook, which helps reach people who are already interested in what you offer.

Accurate Measurement and Tracking

One of the benefits of Facebook Ads is the ability to measure and track their performance using data about demographics, location, or user behavior. This tracking is more straightforward than systems like Google AdWords. It includes conversion tracking to show when someone completes an action from your ad – like signing up with an email address, filling out a contact form, or downloading something.

Promoting Specific Posts

You can also use Facebook ads to promote individual posts. This strategy is effective for drawing attention and traffic to the content you want to highlight. Additionally, since many people use Facebook daily, advertising there helps build brand awareness and create a sense of community.

Section 2: Setting Up Your Facebook Ads Account

Creating an ad in Ads Manager:

To create your first ad on Facebook:

1. Go to Ads Manager.

2. Click ‘Create’ to start a campaign and ad set.

3. If you’ve advertised before, you can also use an existing campaign or ad set.

Keep in mind:

– Your choices at the campaign and ad set stage will influence your ad’s settings.

– The goal you select will determine the types of ads you can make.

representation of how to update your campaign name

Creating an Ad:

1. In Ads Manager, begin by setting up your campaign and ad set.

2. Name your ad clearly in the provided box.

3. Link a Facebook Page to represent your business – it’s required for all ads.

4. Choose an ad format – single image/video, carousel, or collection.

For single image or video ads:

– Click ‘Add media’ to upload new media or select from existing ones.

– Use ‘Create video’ for ready-made video templates using your photos.

For carousel ads:

– Upload images or videos for each carousel card and add optional text and a website link.

– Ensure you have at least two cards in your carousel, but remove any extras that are not needed.

For collection ads:

– You’ll need a product catalogue. Set one up if you haven’t already.

– You can showcase products dynamically or manually select up to four.

Additional options:

Depending on what you choose earlier, you might also be able to add action buttons or tracking pixels.

Checking your ad:

Preview it, then hit ‘Publish.’ To see how it will appear in different places, click on the placement thumbnails next to the preview.

Ad Review Process:

Facebook reviews all ads against its Advertising Policies before they go live. Check your ad’s status in the ‘Delivery’ column in Ads Manager.

Section 3: Choosing Clear Goals and Understanding Your Audience

Choosing the Right Objective

Before you use Facebook ads to attract architectural clients, pick a clear goal. The first thing is making people aware of your services. Facebook ads help show your business where most of your potential clients spend their time.

Think about the early stages when a client first notices their need for an architect. Be mindful of their concerns. Ask yourself:

– What aims do my clients have?

– What issues do they often face?

Identify Your Target Clients

Instead of targeting everyone, it’s important to focus on your specific audience to save time and money on finding good leads. With billions of users, Facebook is an invaluable platform for reaching people interested in architecture, whether for their business or home.

Facebook tools can refine your audience search:

– Custom audiences let you connect with those already familiar with your brand, using data like customer lists or interactions on Facebook.

– Lookalike audiences help you reach users similar to your existing clients by setting how closely these new prospects should resemble them.

– Saved audiences allow targeting based on specific characteristics, such as age range or interests.

Creating these targeted groups makes it easier to attract the clients that suit your specialized area in architecture.

Section 4: Creating Engaging Ad Content

Follow these easy tips to create compelling ads for Facebook that are more likely to get results.

1. Understand who you’re talking to –

Learn about your audience’s age, gender, location, job, hobbies, and current life events. This will help you write ads they can relate to.

2. Target your ads –

Different people prefer different things, so create unique ads for distinct groups.

3. Align your words with your images –

Make sure that your ad’s text and visuals tell the same story and complement each other.

4. Be straight to the point –

Your ad copy should be short and precise to quickly deliver your message without being cut off or causing confusion.

5. Avoid complex language –

Use simple words and keep sentences short for easy understanding.

6. Show that others trust you –

Use customer reviews, testimonials, or awards in your ads to show new customers that your product or service is valued by others.

7. Create urgency –

Encourage people to act quickly by using words like “now” or “today,” which suggest that time is limited.

Section 5: Choosing Ad Placements

how to choose ad placements in facebook ad manager

When creating ads, it’s crucial to consider how they will appear and be read on different platforms. These platforms include Facebook Feed, Messenger, mobile, desktop, and tablet. Each of these has its unique characteristics, and you might need to tailor your ad copy to each one for maximum effectiveness.

Many marketers write compelling copy for desktop viewing, only to find that it doesn’t perform well on mobile due to character limitations. Therefore, it’s essential to ensure that your copy can be read as intended on all platforms to avoid hindering its performance.

For instance, using long-form primary ad copy on Instagram and Facebook stories can be ineffective because the copy might cover the entire creative, making it hard to read.

To optimize your ads for all placements, customize the Primary Text, Headlines, and Link Descriptions for each one. This will ensure that your ad copy is easily readable, digestible, and impactful on every platform.

Section 6: Setting Your Budget and Schedule

Understand the Role of Budget and Schedule in Ad Success:

Your ad’s chance to succeed is partly determined by its budget and how long it runs. In ad auctions, where many ads compete for attention, a good strategy and enough funds are necessary for at least a week.

This duration helps the system learn and show your ad to those more likely to respond. Even with a modest budget, if your ad is very relevant to someone, it might win over others who are spending more.

How to Decide on Your Budget:

With Facebook, you can choose between a daily or a lifetime budget for your ads.

– Daily budget: Best for ads that run all day. Facebook will divide your budget across each day. The smallest daily budget allowed is $1.00, which must be twice your cost-per-click (CPC).

– Lifetime budget: Good for ads with a set duration. Facebook spreads out your spending over the chosen period.

Scheduling Your Ad:

You have control over when your ad runs. It can start right away and continue indefinitely, or you can pick specific start and end dates. You also have the option to only show your ad on particular days and times if needed.

Begin Your Facebook Ads Journey Today

Exploring ways to promote your architecture firm can feel overwhelming with all the possibilities out there – but let’s talk about Facebook. It’s a bustling hub full of potential clients, making it the ideal spot to kick off your journey into Facebook ads for architects.

Now, I know diving into the world of Facebook ads might seem daunting, but hear me out. With Banisoft by your side, it’s more like embarking on an exciting adventure rather than tackling a stressful task. We’ve got your back!

Facebook Ads For Architects – The In-Depth Step-By-Step Guide Read More »