How much does Google Ads cost in India in 2026?

For many Indian businesses, Google Search CPC can commonly fall in the ₹20-₹100+ range, but competitive keywords in real estate, legal, healthcare, SaaS, education, and finance can be much higher. India is generally cheaper than the US and UK for paid search, but major metro markets are becoming more competitive. Always validate your specific CPC with Keyword Planner before finalizing budget.