How much should a small business spend on Google Ads per month?

A small business should usually spend enough to test at least 300-1,000 relevant clicks per month, depending on CPC. For Indian SMEs, that often means ₹15,000-₹50,000 for a starter campaign and ₹50,000-₹2,00,000 for growth. The goal is not just traffic; the goal is to collect enough data to identify which keywords, ads, and landing pages produce qualified leads.