Author name: Gagandeep Singh

Gagandeep Singh is a skillful Digital Marketing Expert with 16 years of experience. Beginning as an SEO expert in 2006, he soon embraced the full scope of digital marketing. Having collaborated with businesses of all sizes, Gagandeep adapts strategies according to industry and size, making him a sought-after professional. He specializes in generating qualified leads for e-commerce businesses, enhancing their digital presence and customer base. Gagandeep's skills go beyond SEO, covering content strategy, social media marketing, and data analytics. Committed to continuous learning, he stays updated with industry trends and technology advancements.

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Generate Insurance Leads Using Facebook Ads – Step By Step

Facebook Marketing / Gagandeep Singh

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The way one markets and sells products or services has changed. And this applies to insurance too. If you want to grow your insurance business exponentially, you should know how to generate leads from Facebook ads for an insurance company!

Research reveals that 26% of Facebook users that clicked on a Facebook ad had made a purchase. With 1.49 billion daily active users and a number that’s continually growing, there is no shortage of prospects on this social media platform. Facebook ads for lead generation can be a game-changer for you.

But how are these going to benefit you? Let’s evaluate!

Why are Facebook ads beneficial?

There are umpteen reasons why Facebook ads for insurance companies can be beneficial.

1. Most of your existing customers spend most of their time on Facebook.

Statistics show that 80% of all Internet users use Facebook, including 65% of adults over the age of 65.

2. Targeted advertising

Advertising on FB is the most targeted advertising form based on age, interests, behaviour, and location.

Some of the other benefits of generating leads from Facebook ads for an insurance company include:

3. FB advertising is quicker and less time-consuming
4. It increases brand awareness
5. Boosts website flow
6. Increases revenues and sales
7. Advertisements are measurable
8. Increases customer attribution
9. Lowers customer acquisition cost
10. Drives offline sales
11. Increases repeat business
12. Builds customer engagement
13. Grows blog traffic
14. Increases SEO rankings
15. Can help you break into new markets
16. It is REAL-TIME
17. Your competitors are using it too
18. Give you an edge on larger businesses
19. It is mobile friendly
20. An effective form of advertising

On the whole, Facebook works out to be a cost-effective advertising investment for an insurance company. Not only can you multiply your revenues, but it is also cheaper than almost every alternative source of advertising. As a result of this, you can increase your touch-points with your audience and ramp up awareness — leading to higher conversion rates.

How can Facebook ads help an insurance company?

Facebook ads do more than just getting publicity for your insurance company. Here’s how FB ads significantly boost business for insurance companies:

Content Generation For Increased Online Visibility

Most people research insurance companies and their services online. When you are advertising your blog or website on Facebook, a prospective customer can search for terms that meet their search query criteria.

As a result, instead of them finding you — you are helping yourself get found. So you will be among the first insurance companies they will likely click on. Doing so doubles your chances of doing business. It eventually increases search engine optimization (SEO) and your online visibility.

Build A Cohesive Brand

Facebook ads for lead generation help build Brand recognition. This is described as the ability of consumers to recall a brand when asked correctly. If you want your insurance company to be remembered like Apple or Pepsi, you have to advertise.

But we know that conventional advertising is expensive — especially on a large scale. However, to generate leads from Facebook ads for an insurance company, the cost is not that high!

Facebook is an incredibly useful tool in this process. It lets your company be more accessible to potential customers.

Increase Customer Acquisition

Facebook ads for insurance company helps one acquire more customers. You have an entire online community on FB and are directly engaging with customers. This helps to build brand loyalty.

Insurance is a service that is often regarded as impersonal and complex. Yet it is a pivotal part of health. Since people are digging deeper, you can use Facebook messenger to offer advice online. It’s a quick and effective way to humanize insurance.

Optimize Customer Retention

To generate leads from Facebook ads for an insurance company and get benefits, you need a multitude of data. It can be:

How often people are opening your posts
What content gets most viewed on your site

Data like this helps in developing effective advertising campaigns and generate traffic for your insurance company.

Step-by-step guide for generating leads using Facebook ads for an Insurance company

Now that you know that Facebook ads for lead generation are beneficial for your insurance company, let’s work on strategies that can help you maximize this opportunity.

Here’s a step-by-step guide on the same:

A. Choosing an objective

Facebook has about 11 marketing objectives & strategies available based on what you want to accomplish. These include:

1. Brand awareness and introducing your company to a new audience
2. Reaching out to a bigger audience
3. Driving traffic to a web page, app, or even messenger
4. Engage with a variety of audiences through different medius
5. Install your app
6. Get the audience to view your videos
7. Lead generation to get prospects into your sales funnel
8. Encourage leads to use Facebook Messenger to access your business
9. Convert prospects into leads
10. Connect the FB ads to your product catalog
11. Encourage customers to brick-and-mortar stores

B. Identify your audience

To generate leads from Facebook ads, an insurance company should know their audience. Target your ads by:

Age
Gender
Location
Income
Life events

C. Plan your budget

Just because you save on conventional ads doesn’t mean that you waste money. Strategize and start your Facebook ads for insurance company campaign only after deciding on a budget.

One has the option to choose a daily or lifetime budget. Pick and set the start and end dates. There is also an option to set the Cost Control amount. This will help you to cap the cost per lead at an amount you find convenient. Ideally, you should leave this field blank and run campaign for a few days before deciding on the same.

As you get an approximate cost of each lead costs, go back and set the cap amount. This will help you calculate your return-on-investment in a better way.

D. Go for captivating visuals

Visuals can redefine Facebook ads for insurance companies.

In Facebook ads, you are competing with every other post on your target audience’s news feed. The visual ad should be compelling enough for the viewer actually to click it.

A high click-through rate means better business. Did you know that the average conversion rate for an insurance search ad is 5.10%, and for the same insurance display network ad, it’s 1.19%

On Facebook, this number goes up to 9%!

So make use of infographics, visuals, and videos to create an impression!

E. Identify the market need

Identifying the need for life insurance among users is challenging. Try to educate your customers rather than sell since people are on FB for social surfing, not buying.

Facebook also has the option to run an ad based on previous interactions with a video. Then re-target this audience with a more extended ad. Educating rather than selling on FB is a strategy that helps get higher ROI!

F. A/B testING

Running two or more ads at a given time is known as A/B testing. This way, you can see which Facebook ads for lead generation work better. It can be two different ads or similar ones with slight changes.

For example, rather than a landing page, a direct ad can help you generate more leads!

G. Give instant quotes

When generating leads from Facebook ads, an insurance company gives instant quotes. A number always hits the nail on the head. For example, you are offering a 20% discount on the premium. Instead of giving percentile, say that you will $4,000 off on your total premium amount (based on the math)! It’s a quicker way to create an impact!

Some other strategies that you can try here are:

1. Give special offers and extend them
2. Tell a compelling story through the ad
3. Strike an emotional chord with your audience
4. Make use of CRM to keep track of the audience data

H. Hire a Facebook marketing agency

You are an insurance company that hopes to increase its revenues — but you are not a digital marketer. Hire professionals who can work on Facebook ads for insurance companies.

Be there to share your expertise on the subject matter, i.e., insurance. Generating leads from Facebook ads for an insurance company can turn around your business.

Keep in mind that running ads for any business on Facebook is not easy. But insurance is often complicated with legal terms that are difficult to interpret. Go for catchy visuals, target the right audience, optimize your campaign for performance, test, analyze, and repeat the cycle.

With a good marketing company’s expertise consistency, and hard work, you will generate more leads and sales before you know it.

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How To Get Traffic From Facebook Groups Without Spamming?

Facebook Marketing / Gagandeep Singh

First and foremost, Facebook needs no introduction. It is a social media platform with tons and tons of traffic. As of the last count, Facebook has over two billion users. Most, if not all, accounts on Facebook belong to one group or the other. Each of these groups has people of like minds who are members of these groups.

As a Blogger and content writer, you cannot get tons of traffic from Facebook groups without throwing your links around. In this article, I want to show you how you can use giveaways and active participants in group discussions to drive traffic to your group. If you are in a group and links from different blogs are just flying around, it is high time you exit such groups. I want to take time to tell you some of the reasons why you should join groups as a Blogger and then tell you how you can use a Facebook group to increase your traffic because we now consider some of the notable Facebook Groups for Bloggers.

Networking
SEO Tips
Traffic
Monetization
Backlinks

#1 Networking

If there is one reason why you should join a Facebook Group, it is the ability to network with other Bloggers. Through the groups, you can meet other Bloggers who have passed through the stage you are in. If you are not the type that will always want to prove that you know it all. Joining Facebook Groups related to Blogging will allow you to connect with other notable Bloggers that will change your Blogging career. I still believe that Facebook Group is one of the best ways to find thought leaders in your niche.

#2 SEO Tips

There are many Bloggers out there who started Blogging without knowing anything about Search Engine Optimization. Many Bloggers do not know how to check their Alexa Rank, Ahref, Domain Rating, Domain Authority and Page Authority, among others. Majority of them do not know how to write quality content that will rank on a search engine. Joining Facebook Group to this category of Bloggers is like attending an online class. From these group posts, you can learn how to write articles that will rank on a search engine.

#3 Traffic

increase your traffic by facebook groups

Like what I am about to show you in this article, you can get tons of traffic from Facebook Groups without spamming. Please note that spamming the Facebook groups with your links to get traffic to your website will only bring the Facebook axe on your shoulder. That is why you have to read this article to the very end to learn the legit way of driving traffic from Facebook Groups without spamming.

#4 Monetization

Facebook Group can also be one way of monetizing your blog provided you know how to do it the right way. For example, you have a High Domain Authority blog; you can sell a Guest Posting slot on your blog for as much as #10 to $30 per post depending on how much your Domain Authority or Ahref Domain Rating is. You can also get people to sign up for your online courses or purchase your e-book or plugins through your Facebook Group.

#5 Backlinks

Facebook Groups is also one of the best places to generate backlinks to your blog. When I say this, I am not saying that you should go to Facebook groups and start soliciting for backlinks or exchanging links with others. You can get Guest Posts, either free or paid from different Facebook Pages. This will improve your authority and drive tons of new traffic to your website.

How to Drive Traffic from Facebook Group?

I want you to say that Facebook is fast becoming a sort of social media search engine. Suppose you do not know how to search through keywords. It is very easy to get lost. There are some groups that I never thought that they existed on Facebook, but one way or the other, I got to know about these groups through sheer luck. You can search for groups based on keywords. I want to state it here that most of the famous Bloggers who have Pages running also maintain Facebook Groups. The reason is that it is effortless to attract people of like minds to Groups than Pages.

After you might have searched for the group that you want to become part of the group. It is time to engage with other members of that group. I will not advise that you start sharing your link immediately. You should follow the topics in the group. It would help if you made meaningful contributions to group discussions. Through that you will start getting noticed. Make sure that your contributions are a mini-post of a mini-post that is enough to continue anyone you know much about the question asked.

After you have created some level of familiarity in the group, the next thing you have to do to drive tons of traffic from that blog is to befriend the admins. This does not mean that you should start sending those direct messages. You can create a post to eulogize the admins. You can also specifically write a post to explain how some of their useful tips have helped your blogging career. With that, you have already created a slot for yourself in that group. This gives free access for your next giveaway offer.

The last step that you can do before you start your giveaway is to bribe the Group Admin. You can decide to send the giveaways and packages that feel they might need. You can give them a little “change” for their subscription. Through this, you are telling them that you appreciate their efforts.

If you look at some of the points I have listed, you will notice that they work best when trying to get traffic from a Facebook Group created by someone else. The best you could do for yourself as a Content writer is to create your own group. Apart from the tons of traffic that you will drive to your blog, there are some other benefits of having your own Facebook Group relating to your niche. This includes:

Traffic
Authority
Content Ideation
Data readers and Testers

#1 Traffic

I have mentioned earlier that posting on Facebook Group will bring tons of traffic to your site, but you should expect an explosion in your traffic if you have decided to summon the courage and start your group. Most times, some of us do not have the patience to build a formidable Facebook Group that brings tons of traffic. That is why many preferred to join an already-established Facebook Group. The only best thing you can do for yourself is to build a group that you have control over. The owner of the group that you are driving traffic can decide to kick you out without notice.

#2 Authority

If you want to build authority as a Blogger, you need to create a Facebook Group around your niche. Having a niche will show you how well you know your onions. With time, you will start seeing many of your followers giving you backlinks because there are some things that they have learned from you. Let me state it here that you have to devote substantial time to building your group. You should never see updating content and discovering questions from your audience is a waste of time. It will save you a lot of time needed in building traffic.

#3 Content Ideation

Another fact that you need to know about having your own Facebook Group is that it can help you generate content ideas for your blog. You can ask your followers to ask questions from these group members. You can create posts that you are going to share with your audience. This will push tons of traffic to your website as well. This can also assist you in building traffic to your website.

#4 Beta Readers and Testers

Another opportunity you have with your Facebook Group is to use your followers as beta readers and testers. Let say, for example; you have an e-book that you are working on. You can decide to share the e-book with your audience to sample their opinions about the content. This will allow you to make all the necessary adjustments before the book’s final edition is released to your target audience. This will enable you to see your errors, which would have discredited your e-book.

I would like to recommend some notable Facebook Groups that you can join such groups include Bloggers Helping Bloggers, Content Writers, Stupid Simple SEO, Blogging for New Bloggers, and Blogging with Purpose, Blogging and Earning, Share Your Blog Posts, Blog Promotion among others.

They might change their names or might not be available by the time you’re reading this post. But do check them out.

Wrapping Up

In this article so far, I have tried to look at some of the reasons why you should start your Facebook Group. It also explains some of the ways that you can drive traffic from other Facebook Group pages. You have to be selective when you are trying to create your Facebook Group. You also have to be very careful that you are not spamming Facebook through your links everywhere.

How To Get Traffic From Facebook Groups Without Spamming? Read More »

Author name: Gagandeep Singh

Generate Insurance Leads Using Facebook Ads – Step By Step

Why are Facebook ads beneficial?